Tyres that magically replace ones that have burst. Trees and earth that become firefighters extinguishing bushfires. Until then, NRMA says in its new campaign by Bear Meets Eagle on Fire, we’ll be here. The campaign is led by two mesmerising hero films, Runaway and Duel, by Revolver director, Steve Rogers.
Bear Meets Eagle On Fire (BMEOF) won the assignment in June with the power-packed platform idea, Until then we’ll be here, which builds on NRMA Insurance’s well-known Help positioning.
The hero spots are running in cinema and television, accompanied by large-format OOH and press.
Micah Walker, chief creative officer and founder at BMEOF, stated, “IAG came to us with a clear challenge to breathe fresh meaning and resonance into its positioning of ‘Help’, and to open up a more imaginative and differentiated world of storytelling for the brand. I think the new work answers this without it feeling like we’ve turned the brand into something totally unfamiliar. It’s undeniably NRMA Insurance – just with a shift that allows for different kinds of stories.”
NRMA Insurance acting chief marketing officer, Zara Curtis, commented, “We’re so proud of all the work we’ve created for NRMA Insurance and the business impact it has driven. We believe the new platform of Until then has the potential to really build on that, stretching right through the business and allowing us to showcase the many things we do as a leading insurer. We will use the platform not only to signal our promise to help Australians in the future, but also to share stories of how we help our customers and communities today, and how we’re ensuring they’re better prepared for tomorrow. From our partnership with Minderoo Foundation’s Australian Resilience Corp to our innovative work in enhancing the customer claims experience, we’re here to help.”
Credits:
Client: IAG for NRMA Insurance
Chief Marketing Officer – Acting: Zara Curtis
Marketing Director Brand & Growth: Sally Kiernan
Director, Brand Strategy & Creative Execution – Acting: Anna Jackson
Specialist, Integrated Communications: Mahsa Merat
Media Lead: Tom Dodd
Head of Co-lab: Jaclyn Gordon
Creative Studio: Bear Meets Eagle On Fire
Media: Initiative
Production Company: Revolver
Director: Steve Rogers
Managing Director & Co-Owner: Michael Ritchie
Executive Producer, Partner & Producer: Pip Smart
Director of Photography: Nicolas Karakatsanis
Production Designer: Steven Jones-Evans
Costume: Joanna Mae Park
SFX Supervisor (Duel): Arlo Markantonatos
SFX Supervisor (Tyre): Taj Trengrove
Casting: Peta Einberg @ Citizen Jane
Edit: ARC Edit
Editor: Elise Butt
Editorial Producer: Michaela Fenton
Executive Producer: Daniel Fry
Post Production: Time Based Arts
Producer: Sarah Polak
VFX Supervisor: Sheldon Gardner
CG: Mike Battcock, Bethan Williams, Federico Vanone, Frank Engen, Ihor Obukhovskyi, Quentin Corker-Marin, Nigel Timms
Compositing: Eleonora Laddago, Manolo Perez, Olivia O’Neil, Ralph Briscoe, Timo Huber, Viola Bascombe
Colourist: Lewis Crossfield
Colour Assist: Sharn Talbot, Max Ferguson-Hook
Sound & Music: Rumble Studios
Executive Producer: Michael Gie
Lead Sound Designer: Tone Aston
Sound Designers: Cam Milne, Liam Annert, Daniel William
Composer (Duel): Jeremy Richmond
Music Supervisor (Runaway): Anton Trailer @ Trailer Media
OOH Retouching: Electric Art
