That one thing that means the world to you. NRMA’s billboards definitely make you think about it – with heart and head. Now you can insure it with NRMA even if you don’t have an existing home and contents insurance policy. Bear Meets Eagle On Fire has created an OOH campaign that guarantees people notice.
Micah Walker, chief creative officer, BMEOF, stated, “Sometimes the solution to a brief is so simple it just seems to present itself. This was one of those. Once we had the thought, That one thing, it was just about using the scale and negative space of the locations to make it impactful.”
Credits
Client: NRMA Insurance
Agency: Bear Meets Eagle On Fire
Production Company: The Pool Collective
Photographer: Ingvar Kenne
Post Production & Retouching: Cream
Media: Initiative
