What strikes you first about Wolf BKK’s commercial for Thailand’s most popular retail outlet, Central Department Store, is that it is very strange – and very funny. Then you realise …
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Who's doing what in the world of commercial creativity.
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Mischief @ No Fixed Address: Eos gets real about shaving (and dating, interviews & fancy dinners)
June 16, 2022
You have to love these commercials by Mischief @ No Fixed Address for Eos shaving products - for their humour, for their human understanding and for being real about what …
CHEP Network: Museum of Brisbane launches the world’s first no artsy-farty ism, Brissie-ism
June 16, 2022
The arts world is full of isms. Modernism, impressionism, surrealism… But Australia has its own ideas about culture and now it has its own ism. Brissie-ism has arrived. This early …
A dramatic action film to shock Argentinians out of complacency – and ignorance - about cybercrime. Cybercrime grew by over 400% last year in Argentina. HSBC and David Buenos Aires …
Len Moise: The Last Copywriter (ep#7): Things get trippy
June 10, 2022
Len resorts to drugs. It had to happen. Adland will take you to the edge of endurance. You either jump (probably to a start-up that may or may not make …
Cannes Lions is approaching. From June 20, the world's best ads will go on show. What will they say about how the advertising world views women? What role do festivals …
Liquid Death vs the most expensive liquids on the planet. (Don’t watch if you’re squeamish)
June 9, 2022
Comparison taste tests are classics. Pepsi helped to make them famous. Liquid Death producing a classic ad? Only if it could subvert it. And that’s exactly what it has done. The …
Nebo & 72andSunny spread torrents of truth across Russia hidden in popular pirated content
June 8, 2022
Almost as soon as Russia invaded Ukraine, it began shutting down news sites that spoke the truth about the war. The “information iron curtain” in Russia is so strong that …
Sometimes Leo Burnett and McDonald’s make your heart melt with their family moments. Correct that, oftentimes Leo Burnett and McDonald’s make your heart melt with their family moments. This is …
The world is on high alert when it comes to viruses. Sadly, this puts HIV back into focus. Are old fears resurfacing? Madrid agency, Señora Rushmore, set out to find …
Exit director, Danny Cohen: The king of music videos brings his inventiveness to commercials
June 3, 2022
Danny Cohen arrived at Exit armed with a powerhouse of directing experience. Cohen still is one of the Australian music industry’s most awarded directors. Cohen has won and been nominated …
Tactical ads that rely on quick wit are always engaging. They don’t always have the benefit of perfect copy but this one by agency, Volt, for Swedish snack brand, OLW’s …