Tactical ads that rely on quick wit are always engaging. They don’t always have the benefit of perfect copy but this one by agency, Volt, for Swedish snack brand, OLW’s crisps does.
The ad plays on the stunt by a climate protester, who dressed up as an old lady in a wheelchair and smeared cake across Leonardo’s Mona Lise in the Louvre. The painting wasn’t damaged. He couldn’t break the glass to get to the canvas. But he did get the world’s attention.
That attention was then hijacked by Volt and OLW, by replacing the smear with a packet of sour cream and onion chips in its image of the painting and adding a comment from the whimsical woman, “Never been a cake person really”.
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