Poor Mona Lisa. First, she is smeared with cake. Then she gets splattered with soup. On Sunday January 28, the Louvre and Mona Lisa were once again the focus of climate activists. The famous painting by Leonardo Da Vinci was smeared with soup.
Volt was quick again to help Swedish confectionary and snack giant OLW ride the wave of fame this triggered, with a new Mona Lisa-reactive social campaign.
Last time, the brand noted that Mona Lisa has ”Never been a cake person really”. Turns out, she doesn’t like soup either. According to the brand, a bag of snacks poured into a bowl is what gets Mona Lisa in the mood for some Netflix n’ chill.
“People just don’t seem to get what Mona Lisa actually likes. But we’ll keep reminding them,” stated Jacob Eklöf, copywriter at Volt.
