Photoplay’s James Chappell adds his (much-awarded) flair for making music videos people love to Westfield’s Christmas video – a jazzy musical theatre rendition of Santa Claus is Coming to Town. The …
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Who's doing what in the world of commercial creativity.
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The Hallway: Let men cry so they don’t die
November 22, 2021
Toxic masculinity. It’s a lot more than a phrase you read in newspapers. It’s killing men. It’s entrenched in society and it’s difficult to prise out. The Hallway has created …
Every year you think that there couldn’t possibly be any more interesting twists to Christmas heart-wrenchers. Then an advertising creative finds one that is wonderfully inventive. Orange’s Christmas story is …
BaconX & Migros: The cutest drone overcomes loneliness at Christmas
November 19, 2021
In 2018, a small, animated elf won over people's hearts in Migros' Christmas campaign. In 2019, it was an owl. This year, the Swiss supermarket put a very modern spin …
I wish I’d done that #1: Bart Pawlak, ECD 303 MullenLowe Sydney
November 18, 2021
Everyone has seen work that makes them sigh. Sigh, because it's fiendishly brilliant. Sigh, because it's stunningly crafted. Sigh, because they wish they'd done it. And so, a new series …
Trailer Media: The music licensing coup that let a 200 year old brand stride into pop culture
November 16, 2021
In October, Johnnie Walker, produced its edgiest campaign to date. A campaign that used music to stake the brand’s claim in pop culture. Australian music supervision agency, Trailer Media, brought …
Must Create: Kapil Bhimekar, “When you do something you love, it helps you in your daily work.”
November 16, 2021
Kapil Bhimekar is a creative director at Leo Burnett in Dubai with a string of awards to his name. His Ocean in a Bag/Bottle campaign won a Grand Prix at Dubai …
A striking new Revolver look: Because it thinks differently
November 15, 2021
Revolver has a new edgy and very distinctive look. To create it, the production company went to one of the world’s most admired creatives, Berlin artist and designer, Eike König, …
Five by Five Global & Prunelax: Just when you thought you’d seen the best OTC product commercial ever
November 15, 2021
You’ve reimagined over-the-counter product advertising with two brilliantly provocative commercials for Prunelax that use surprise, humour and entertainment to etch a laxative product’s benefit into Australians’ minds. You’ve told the …
BMF & Aldi: Hello Christmas Day exuberance
November 15, 2021
In the Christmas ad competition between Australia’s four major supermarkets, we have a resounding winner. The last to appear, Aldi’s You Can’t Overcook Christmas by BMF, has trumped the others. …
Special Group & Optus: Fall in love with the sugar glider who said yes this Christmas
November 15, 2021
Special Group and Optus continue to present stories you didn’t expect that show the great things that can come from saying yes. This new one is also the Christmas story …
BBH & Tesco: A rousing, rollicking, reviving Christmas to all
November 14, 2021
...And doesn’t that feel good after a year of relentless unpleasantness. BBH has positioned Tesco firmly inside UK’s determination to have cheerfulness at Christmas no matter or not. Whether or …