Who's doing what in the world of commercial creativity.
Air New Zealand produces wonderful stories. When the air safety video craze was on, it produced the most wonderful air safety videos. Since 2015, it has been producing the most …
A couple of weeks ago, The Hallway, Good Oil and director, Tom Campbell released an extraordinarily emotive film to challenge toxic masculinity, to challenge its existence and hopefully end its …
If nothing else, Thinkerbell has sent the press release of the decade. Of course, there is a lot else, leading with a 60-second commercial that gives viewers a taste of anxiety …
Is this not the most perfect example of a wonderful advert idea meets brilliant directing decisions? Lithuanian telco, Telia’s, Christmas ad is full of life-affirming humour and a dash of …
Another Christmas story about a grandparent. Yes, there has been an abundance of them. But the wonderful, heart-filling, tear-inducing joy of this one is that you won’t guess its ending …
AI has become part of daily life, from recommendation algorithms to medical care and education. It has the potential to be highly beneficial and help us solve some of the …
I’m not sure what is more wonderful about this campaign, its operatic acrobatic hyperbole, the fact that all of that is for a potato producer, or that there’s a publication …
Coercive control is insidious. It can be hard to spot - all the more so because perpetrators disguise it as caring and begin softly before they tighten the rope over …
One of the most important parts of Christmas is its life-affirming stories. This year, the world needs them more than it has for decades. One of the most wonderful Christmas …
I hinted at this story in my last oped and a few former colleagues fanned the flames on my social feeds. So, I figure it’s time to come clean. I’m …
Sedona director, Paul Mitchell, has had a momentous year that has brought him an impressive collection of international awards for global and local campaigns, and has culminated in his directing …
Christmas stories can be so “sweet”. Christmas stories by Pol for Posten (The Norwegian Postal Service) don’t conform to the formula. They’re ferociously wonderful - funny and provocative. There was …