Who's doing what in the world of commercial creativity.
Outside the jury rooms, we’ve been listening to the ideas and insights of the great creative minds ADFEST has collected to judge this year’s awards. Here are those views from Day 2 of judging led …
Tinygiant director, Trevor McMahan, has tapped into a very longing everyone has now and then. His short film is a human story about digital exhaustion and the fantasy of starting over. Ironically, it was shot …
“Why wait for an exceptional creative idea to appear when you can apply simple technical actions to build one.” Ravid Kuperberg left agency life with a rich background in both strategic and creative thinking and managing …
“Every new technological shortcut gets embraced with one goal in mind: cut costs, pocket the difference.” The next breakthrough in production isn’t AI. It’s cultural intelligence, according to CONNECT THE DOTS, a “glocal” collective of freelance …
Airlines like to woo and win with dreamy visual lures around the luxury in-flight experience and exhilarating stories about the destinations to be enjoyed. But we’re in the middle of a time when escaping stress …
Ajay Thrivikraman (Vikram) has spent much of his career with Publicis Groupe in leadership roles across Singapore for global clients in APAC, and now across six countries in the SEA region as Chief Creative Officer, Publicis …
Melbourne indie, 2045, sells itself with the slogan, Big Ideas. Semi Automatic Execution. It has just proven that slogan with a carpe diem campaign for Four Seasons condoms. Ahead of the visit to Australia by …
The thing that has become apparent while putting Indie Life together with ADFEST is a palpable exuberance for being an indie and an entrepreneurial enthusiasm for talking about it. Maybe it’s the freedom (including the …
Spanish agency, Burns, and Old Spice gained men’s attention (which is no mean feat) a year ago by combining absurd humour with a problem that has been bugging them for a very long time – …
There are always stayers at any celebration. For the rest of us there’s the thrill of leaving – the aaah after a decreasingly exciting wahoo. Uber is helping people to make a graceful (early) exit, …
The newest brilliant campaign for CoorDown (what a history of great work) tackles the casual use of the word, “retard”, or even the not actually euphemistic, R-word. Once again, the power of the story is …
When it comes to childhood fears, nyctophobia - being scared of the dark - is one of the most common. Three out of four children aged 3-9 years are afraid of the dark, according to …