Who's doing what in the world of commercial creativity.
In the 1990s, a senior copywriter wrote a brilliant OpEd about lawyers. He suggested their endgame was ads that say nothing. As an example, he used a Perrier press ad …
The drink driving message is quite well embedded in most drivers’ brains but cannabis driving? Well that’s growing among young people in Denmark. Roughly one-third of serious or fatal accidents …
James Wright became CEO of Havas Group ANZ in mid-July this year, a promotion that added to his existing titles of global CEO for Havas Red and global chair of the Havas …
You just know that an agency called SICKDOGWOLFMAN is going to aim for creative that’s left of centre. Earlier this year, the agency gave Australia’s class ice cream, Drumstick, a …
There’s a new magazine in Belgium and gosh it looks like the world’s most famous “men’s magazine”. The confronting parody, Payboy, exists to highlight the growing threat of financial sextortion …
“To mark the 150th anniversary of its founding, Audemars Piguet presents a new short film... a creative tribute to the history of the brand.” You’re expecting something quite dull, aren’t …
Let’s be honest - you don’t expect Sandisk to be cool. Nor funny. Nor create the kind of content that’s straight out of current culture. It makes storage disks. But …
If United Imagination turning 17,000 customer reviews into a 12-hour commercial underlined Finland’s K-Supermarket’s credentials, Amazon having Benedict Cumberbatch read its reviews has that “I want what they’re having” magic. Some …
If the power of humour is the advertising trend of 2025, this commercial is its paragon. Amid the country music surge comes a minute-and-a-half, music video-style commercial with a …
Advertising creativity has produced some remarkably inventive ideas. Innocean's Night Fishing for the Hyundai IONIQ 5 stands out nonetheless - for its verve, cleverness and difference. Night Fishing, designed to …
Vince is a comedic yet slightly unnerving 10-minute short film that captures the chaos and comedy of an ad session gone awry, blending industry satire with an eerily familiar situation: …
Hello Finns. Want to know what K-Supermarket, is like? Well, the Finnish grocery store chain and creative agency, United Imaginations, have taken customer feedback to a whole new level of …