Launching Nine Herbs Green Balm, an itch-relief product, faced challenges due to stringent Thai FDA regulations. SCRUM + ADK Thai worked out a way around them. Instead of introducing a product it couldn’t talk about, …
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Who's doing what in the world of commercial creativity.
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Standout
You could not guess what this ad by Lowe Lintas India is selling until the title at the end. And you can’t help but keep watching. It’s a very weird story about an accomplished child …
Emotive & Google: Irrepressible bogun, Sharon Strzelecki, makes a Google ads demo the must-watch of 2024 so far
July 2, 2024
Magda Szubanski’s Sharon Strzelecki character is the queen of Australian comedy – self-effacing, blithely bogun, open, honest, not very smart and hugely popular. Emotive has harnessed her powers to turn a how-to video into an …
The world’s newest trend, country, meets The US’s enduring food trend, Philadelphia cream cheese, the singer whose face doesn’t match his music, Asian country singer, Travis Yee, and The US’ penchant for patriotic schmaltz. Gut Miami …
Rob Morrison: Bullets
June 28, 2024
Why do Adland leaders keep shooting us all in the foot? Experience is a valuable tool the industry doesn't value the way it could. OK, should. Rob Morrison is an experienced creative director. He has worked …
Imagine A World Where Detergent Doesn’t Come In Plastic Containers. Now open your eyes and watch what Oslo agency, Anorak, and Bacon’s Bine Bach did with that proposition for Norwegian circular refill service, På(fyll). https://vimeo.com/953461177 There's is …
Liquid Death has done some outrageous work in the past but nothing eclipses Ozzy Osbounre telling two teens not to snort its powder version, Death Dust. (OK, so far – who knows where the brand …
Leo Burnett Thailand: If notoriously difficult scenarios were solved as fast as Krungsri First Choice approvals
June 24, 2024
Thai ad humour is refreshing, surprising, quirky and mad. Leo Burnett Thailand’s ad humour for financial services company, Krungsri First Choice, stands on the top rung of it. It’s also quick, human and bonded tightly …
Ever get really!! frustrated about groups that damage the planet? You are not alone – and you will identify with (the usually mild-mannered) William Shatner’s fierce rant. In another bold creative coup by Ryan Reynolds' Maximum …
Sam I Am: Director, Benito Martin, gives audiences a Night to Remember with its visual feast
June 21, 2024
Visually stunning and an engrossing story with a quirky twist, international production and photography agency, Sam I Am, has produced short film, A Night To Remember, written and directed by Benito Martin with production design …
Rob Morrison at Cannes: Dix changements en dix ans
June 20, 2024
2015 versus 2024 – it’s hard to imagine two more different worlds. 10-years ago we’d never heard of COVID, WFH, MAGA or Brexit. Our media buyers would look blankly if you asked for rates on …
At a time when the cream of our industry is swilling a delicate rosé and basking in the splendour of the French Riviera, two pioneers have come together boldly to push our industry forward. Not …