Alejandro di Trolio, executive creative director at Cheil Madrid and European chairman, Cheil Worldwide, is one of the industry’s trailblazers in the fusion of digital creativity and innovation. During his …
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Who's doing what in the world of commercial creativity.
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Matt MacDonald, chief creative officer of BBDO New York is one of MAD STARS’ four executive jurors this year. He joined BBDO in 2014 as executive vice president, group creative …
Gyles Brandreth, British writer, broadcaster and famous wordsmith’s, has the “gift of the gab” and is ferociously clever - especially with words. Specsavers has put his most hilarious talents into …
DAVID Madrid & Kraft Heinz: Ed Sheeran’s Ed-ible sauceographs make Tingly Ted’s the hot social media trend
August 16, 2024
A great idea meets the ultimate drawcard. That’s quite a coup for DAVID Madrid. Ed Sheeran had a dream to create the “ketchup of hot sauces”, a spicy sauce you …
Mario Loncar is a creatives’ creative, a writer who began his career as an art director and is an artist on the side. With a career in three of Germany’s …
Rob Morrison: For those who didn’t graduate cum laude
August 12, 2024
The best AWARD School idea isn’t in a folio. Rob Morrison shares some very smart and very encouraging advice for industry newbies and hopefuls. When trying to get a start in …
MAD STARS judge, Hyungung Park, CD Cheil South Korea: “Ground-breaking ideas don’t always have to be distant or grand”
August 12, 2024
Hyunjung Park joined Cheil Worldwide South Korea in 2006 and became a creative director in 2014. She specialises in the intersection of technology, culture, and human experiences, continually seeking innovative …
MAD STARS judge, Byoung-Ook Yoo, ECD TBWA Korea: Success isn’t a slam dunk for creatives but there are definite helpers
August 12, 2024
Byoung-Ook Yoo began his career in advertising as copywriter and is now executive creative director of TBWA Korea, with awards from Korea Advertising Awards and Effies Korea endorsing his talent. …
Blinkink & Easy Pete’s Zach Tavel: Brilliantly funny, wildly absurd & seriously good at selling Plonts
August 10, 2024
Plant-based foods have long-surpassed their trial period. The serious work of converting mainstream eaters is not an easy task. Blink and Blinkink director, Zach Tavel, and agency, Easy Pete’s, have …
Firstly, how did a brand get the name World’s Best approved? That is quite a feat. Secondly, how unexpected [read: clever] is a comedic musical commercial for a cat litter? The …
Umault: Laugh, cry or at least feel vindicated. The Client really is evil in Teamwork’s Adland parodies
August 10, 2024
You can’t work in advertising without feeling frustrated some of the time. And so there is nothing more rewarding than an Adland satire. Teamwork.com and Chicago B2B video marketing agency, …
MAD STARS judge Miriam Wells, CCO Ogilvy PR: “It must be not just good or great work, but work that shapes categories.”
August 9, 2024
A PR creative with a strong sense of strategy, Miriam Wells was promoted to chief creative officer of Ogilvy PR ANZ in May 2023. Previously she was head of creative. …