Firstly, how did a brand get the name World’s Best approved? That is quite a feat. Secondly, how unexpected [read: clever] is a comedic musical commercial for a cat litter?
The agency is TRG. The brand is World’s Best Cat Litter.
This is the commercial:
The commercial promotes World’s Best Cat Litter’s Poop Fighter Maximum Odor Defense, a natural and sustainable cat litter that eliminates cat poo smell rather than masking it (replacing it with the scent of lemongrass).
And the commercial is just the beginning of the campaign’s madness. TRG and World’s Best Cat Litter have also taken a product demo on tour in the US. The House Smelling Party Tour is sending a tiny house to more than fifteen US cities and hosting house parties in which cat lovers can walk through and discover there are no ghastly cat smells.
The tour began in Pasadena at CatCon. Some of the other cities include San Francisco, Seattle, Salt Lake City, Denver, Chicago and Detroit.
The new commercial adds to the brand’s collection of unexpectedly music commercials that include:
…and the un-ignorable hard rock, Danger Floof:
