Back in the dark ages, when I was doing my marketing degree, one of the challenges we were set was to think about seasonal businesses. It was taught to us as the “Ice & Coal” …
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Who's doing what in the world of commercial creativity.
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Photoplay Photography has kicked off 2024 with two star additions to its roster - photographer and visual artist, Tim Georgeson, and portrait photographer, Hugh Stewart. Tim Georgeson is known for his unique creative insights into the …
HIV/AIDS has embedded itself in life but information has also become buried. Misconceptions about HIV/AIDS are growing, especially among young people. Just one in three young people believe that there is a vaccine to prevent …
Another hydration drink in the market wanting attention. Ho hum. But Malaysian indie agency, Muma, has turned ho hum into oh wow for Bajo Sctive with a visually striking campaign that targets Gen Z by …
Sam I Am adds Josh Kelly’s profound understanding of human emotion
January 25, 2024
Sam I Am has added Josh Kelly's ability to tell stories that make a profound connection with viewers to its roster. Kelly is considered one of the world’s best 200 advertising photographers by Luerzer’s Archive. …
Hard Work Club & DoorDash: Stunning craft. Perfect song. Star campaign. No need for celebrities
January 23, 2024
The most strikingly crafted campaign of the year? Probably, even though we’re only three weeks into January. Hard Work Club and director, Henry Scholfield, have turned a simple story into a striking different, ultra-stylish, kinetic …
Should’ve Gone to Specsavers commercials are always amusing. Some are searingly amusing. This is one of those. It's even topical. House prices make headlines every day right now. The 30-second spot reawakens a campaign that …
Ogilvy Madrid: Peter Dinklage warns you to stay away from Andalusia
January 19, 2024
So often, a celebrity substitutes for a decent idea in a commercial. In this case, the global campaign by Ogilvy Madrid forTurismo de Andalucía, a brilliant idea and the strikingly different visuals that illustrate it …
Liquid Death ridicules beer ad clichés
January 18, 2024
Ah, beer. Beverage of the working man. Reward for a hard day’s work. Liquid Death parodies beer ad clichés – with a characteristically provocative twist - in its new campaign. In another layer for the …
Photoplay director, Gracie Otto, has wrapped up a hugely impressive body of awarded TV series and feature films and is available for commercial projects. Otto’s recent projects include her role as set-up director for Netflix’s Emmy …
Arthur Sadoun & his AI twin send 100,000 individual New Year messages to Publicis members
January 12, 2024
Publicis achieved a lot of firsts this year - first on organic growth, first on all financial KPIs, first on new business, first on ESG, and first in the industry in terms of market value. And …
House 337 & Missing People: Broken podcast, The Missing Lines, wasn’t broken after all
January 12, 2024
A high-profile new audiobook, The Missing Lines, narrated by Stephen Fry, has been frustrating listeners with its abrupt and premature ending. After three days on leading podcast platforms, the book was revealed to be a …