Three out of four women fear public speaking but being confident as a speaker is a valuable asset at work and in life. Recently launched sustainable and ethical lifestyle brand, Peachaus, is helping that to happen while also launching its latest underwear collection.
In its Naked Talks, a group of women who experience nerves around public speaking get to do more than use the legendary advice tells to imagine the audience naked. Their audience of women IS naked – well, almost naked. The film captures the essence of Peachaus – free spirited clothing designed to support women to feel comfortable in their own skin and have the courage to be themselves every day.
The idea comes from Dude London and the campaign film was created with an all-female production crew. Each speaker had a unique performance, from rehearsing a new stand-up comedy routine, to practising a speech for her sister’s wedding day, Naked Talks gave each person a safe space to test the waters. The film is unique, intimate and emotionally charged. It’s full of inspirational moments and it creates confidence.
Gillian Ridley Whittle, founder, Peachaus, commented, “At the heart of the Peachaus Naked Talks is the real-life demonstration of people having the courage to be themselves, to be entirely comfortable in their own skin. The film is about finding your comfort zone, that space where you feel safe, secure and confident, that allows every individual’s brilliance to shine. We aimed to capture the essence of Peachaus: clothing to help women have the courage to be themselves in their everyday, every day.”
Vic D’Andrea, creative, DUDE, added, “This is the sort of idea you never expect to actually make it all the way to our screens. But when you find an amazing company like Peachaus that has the confidence to take a risk, you end up creating something really unique. And what better way to send an important message than in a lighthearted way.”
The campaign will run on social and digital fashion and lifestyle channels and well as brand owned channels. Media was by The GoodNet.
Peachaus’ first store opened doors to the public at 55 Monmouth Street, Seven Dials, London WC2 on March 6.
