Who's doing what in the world of commercial creativity.
SapientNitro recognised India’s potential in 2012. On July 1 2014, it will give its clout there another boost, when KV Sridhar takes the helm as chief creative officer SapientNitro, India. India's creativity is fascinating. We should know why. The …
…Because it’s the best way to get Gen Y’s attention. OUI FM is a French rock radio station with a Jack White, Metallica, Foo Fighters kind of playlist and a young rockers audience. The ad, a montage …
It’s so simple it’s brilliant. Save a child with the Power of 5 extends to domestic Qantas flights the UNICEF and Qantas program, Change for Good, in which international travellers get to use the coins …
A special 1kg can of Pocari Sweat by Otsuka Pharmaceuticual will also be the first soft drink litter left on the moon. In October 2015, soft drink manufacturer, Pocari, will send a 1kg titanium capsule shaped …
“There is a decision point in every FMCG purchase; a point at which the shopper decides to buy one brand instead of another. The Brand Footprint ranking reveals which brands are winning at that moment of …
Is Adidas' Battle Pack a stylised version of Nike’s pre-FIFA campaign? The spot looks great and sounds tough, meaning it should appeal to its target market…if image advertising works and honestly, why not? Adidas Battle Pack, is …
If you don't know, you'd better read on. You may well be looking for ideas in all the wrong places. Curious and Clemenger BBDO New Zealand are having a dream run on the awards circuit with …
A garbo, a couple of taxi drivers and an electricity contractor hit the nail on the head about helping those in need. Most people are sorry to pass by when they witness Aussies struggling so, …
The new Mini Hatch launch began in the UK in November. It hit the US in February, where its fanfare - "I think it's fair to say this is the most anticipated launch in the …
Ogilvy's brief from AAMI was to produce something outside the square. On top of Rhonda? And twice? The agency kicked two goals nonetheless. Brendon Guthrie, executive creative director, Ogilvy Melbourne, said “We are extremely fortunate to be …
There are 15 million locals in Dhaka, Bangladesh and they’re not that great at recycling. When 15 million people in one area don’t recycle, everyone’s wellbeing is jeopardised – the environment’s most of all. “Open dumping, …
Rappers are always bragging about how rich they are. So S&S's Giganaires brag in rap about their Telecom Unlimited Broadband Data plans. Yes, it looks as though the data-rich are about to be known as Giganaires. …