TBWA\New Zealand has won a major new partnership, being appointed by Haier across New Zealand and Australia after a competitive pitch process. Effective immediately, TBWA\NZ will supercharge Haier’s sponsorship of …
No Comment
Who's doing what in the world of commercial creativity.
cropped-Stable
News
Wieden + Kennedy Australia: Not even the Grinch can ruin Aussies’ Macca’s summer fun
November 19, 2025
The Grinch hates the joy Christmas brings. Hates happy people. But Christmas comes to Australia during summer. And as every Macca’s fan knows, the best summer days always end at …
DAVID Sao Paulo & Yoki: A blue popcorn with a cooling effect is a Stranger Thing indeed
November 19, 2025
There’s a new popcorn in Brazil. It’s blue. Its flavour is mysterious. It has a strange cooling effect. The idea comes from DAVID Sao Paulo and General Mills’ Brazilian snack …
GymNation offers to solve Londoners’ phone crime problem with a self-defence class in Dubai
November 19, 2025
UAE-based fitness chain GymNation has tapped into a London problem, offering an unexpected solution in an OOH campaign across the city. The problem? Phone theft. The solution an “escape” to …
Thinkerbell: Mangos makes mangoes dazzle
November 19, 2025
Alex Mangos is a huge fan of Christmas. He has become famous in his Sydney neighbourhood for his Christmas light displays. When Thinkerbell got wind of Mangos’ fame it realised …
The Brand Visibility Engine is a new way for organisations to efficiently benchmark, boost and continuously improve digital authority and reputation in the new hybrid search-answer era. It was developed to support …
TBWA\Neboko & Centraal Beheer: A (humorous) cautionary tale about not planning for retirement
November 18, 2025
A lot of people dream about retiring but fewer plan for it. It can feel distant, complex or just easy to ignore. TBWA\Neboko and Netherlands insurer, Centraal Beheer, present a cautionary …
Kill Boring Dead’s distinctive, irreverent work wins Carman’s Kitchen
November 18, 2025
Carman’s Kitchen has appointed Melbourne indie, Kill Boring Dead (KBD) as its new social-first creative agency. The appointment aligns with a deliberate move away from “safe FMCG creative” toward bold, social-led …
Christmas gone wrong is a popular theme in advertising this festive season. As Hollywood has pointed out, human foibles at Christmas are perpetually entertaining. The latest edition to the human …
UnderWonder signs the mysterious duo “who made AI funny” (aka, Too Short For Modeling)
November 18, 2025
UnderWonder has signed Too Short For Modeling for US representation, the viral directing duo behind the Liquid Death commercial that lit up the internet four months ago. https://www.youtube.com/watch?v=bNwwqsU6-f4 Noam Sharon and Tal Rosenthalhave made blending absurdist …
VCCP: Disney+ is a young girl’s friend for life
November 18, 2025
VCCP’s Christmas film for Disney+ is the history of a girl who grows from childhood to adulthood with Disney in her life, beginning with Mickey Mouse at Christmas. The film, …
The Or: A surreal journey through the history of Bang & Olufsen’s sound
November 18, 2025
It’s not easy to make history commercials that fascinate. A company’s history is invariably more interesting to those within than those outside it. The Or has achieved the unlikely for …