Who's doing what in the world of commercial creativity.
Citroën is positioning its C5 Aircross as a dream come true. BETC found a way to make that memorable. The humorous hero film, by Fredrik Bond, borrows the structure of a …
Polestar’s in-house commercial for the Polestar 5 is packed with product feature descriptions, but a wonderful sense of humour makes them deaf to the ears of Hollywood actor, Alexander Skarsgård, …
A museum security manager who is frankly not very reassuring…A CEO with flamboyant hair who might well pull his hair out… A statement about letting AI "run the show." https://youtu.be/JbRtps8th7w Two quirky comedies …
Hundreds of perfume brands, both international and local (in this case Thai) rely on communicating that their scent gives users confidence and charm by using celebrity presenters…who already have confidence …
Adhesive brand, Loctite, is hoping to change the way Australians think about things that are broken. The work began with an ongoing TikTok campaign that invites audiences to reimagine broken …
Adam Gilchrist’s tequila brand, El Arquero, has launched with a play by Emotive - a campaign film that blurs the line between shoot and soiree built around the concept, We’re …
Public toilets can be a lot like a lottery. Some are OK, some are filthy and some make managing a health condition or disability a nightmare. A report* by Essity …
OK Tire is a lot more than its name suggests. Canadian creative agency, Lifelong Crush was given the job of making that known. So it applied a little humour and …
Some goodbyes are harder than others. And science backs that up. Up to 40% of dogs suffer from separation anxiety when their owners leave, their distress showing in scratched doors, …
The Italian debut of Creativity4Better (C4B), the flagship global forum of the International Advertising Association (IAA) celebrating creativity as a force for good and a driver of change, welcomed 500+ …
Many car commercials don’t defy the ordinary. This one, by Nissan United, has a go at it. The classic torture test is set in futuristic Nissan testing facility and it’s …
The world’s flatline expectations about people with cerebral palsy are about to be quashed. A global awareness and donation campaign by DUDE Milan for FightTheStroke, show that You've Got to …