Who's doing what in the world of commercial creativity.
Marcel is taking DS Automobiles into new territory, with a campaign that’s more modern and offbeat. The campaign relies on the idea that the French sometimes go too far – …
The joy of winning the lottery is a familiar ad story. The power of winning (what you can do with it, generously or otherwise) too. VCCP has taken Lotto back …
Why is that girl, half buried? Is that a deadly desert she’s in? OMG, her struggle is real; why can’t she get out…? …haha. It’s a metaphor. She’s swamped by an …
OTC advertising can be blah. Bureau of Everything’s work for Ferro-grad C isn’t. It’s a very clever reworking of Sleeping Beauty, with Ferro-grad C as the hero and “Sleeping Beauty”, …
Commonwealth Superannuation Corporation (CSC) has appointed HERO as its creative agency following a national pitch process. CSC is the super fund for Australian Government and Defence Force employees, with more than …
Dating app fatigue. It’s real. Bumble, Tinder and Hinge all lost ground last year – demonstrated by staff layoffs and in Bumble’s case a decline in its shares value. A …
September 1 is Labour Day in the US – a national holiday when people get to relax, see friends, play outside…Charity:water and creative agency Fire Kite chose a perfect time …
An elephant steals a red truck from a gas station and embarks on an epic journey into the big city, to the soundtrack of Laura Branigan’s Self Control. With maverick …
Co-op Funeralcare has appointed VCCP as its agency partner across creative and strategy, with Girl&Bear leading content production and VCCP Media delivering SEO. This appointment reflects Co-op’s confidence in the …
Day 2 at MAD STARS opened with two provocative sessions: “Creating Content in the AI Era: The Better You Understand AI, the Better Your Content Becomes!” by science communicator Orbit, and “Brainrot: Stupidity as Brand Connector” by Pancho …
What a start at 100% for director, Kelvin Jones. A commercial that makes you heart beat a little faster because of its direction. At a young age, South London-born Kelvin …
If advertising industry festivals are meant to trigger new thinking, Day Two at MAD STARS did its job well. Here are three new ways of thinking by three global creative …