Who's doing what in the world of commercial creativity.
Yes, De Baak’s new campaign films are blurry. Makes you pay attention, doesn’t it. It also underlines the campaign message. Netherland’s leading institute for management training and newly independent Amsterdam …
Italian beer brand, Birra Moretti, has announced acclaimed actor, writer, and food lover, Stanley Tucci, as its newest brand ambassador. The collaboration brings together two advocates of the same philosophy: …
Ad Power, the UK’s first self-service platform to book mainstream audio & outdoor media in minutes, is inviting the next generation of brands to embark on a relationship with outdoor …
Caesars Sportsbook launched in 2021 with a massive, star-studded campaign that quickly put the brand on the map. While the marketing successfully drove awareness and trial, the product experience had …
Everyone understands big supermarket convenience. But frustrations come with it - the “big shop faff” as Co-op Food has named them. VCCP and Co-op Food are encouraging members and customers to …
In July it was announced that M+C Saatchi would undergo a management buyout in Australia and New Zealand, backed by private equity (Parc) and expected to happen on October 1. …
Colenso BBDO has found a unique proposition for Under Armour – and that’s no mean feat considering the volume of campaigns in sport. The new brand platform for APAC is …
Luxury fragrance has become a world of beautiful nonsense - impossibly serious celebrities, mysterious films, extravagant language and elaborate bottles that can appear to cost far more than the scent …
Havas has launched POP Australia, a new Prose on Pixels (POP) arm in APAC, that creates AI-powered global craft at scale. Raoni Lima has been appointed as head of creative …
How famous do your brands products have to be for them to be recognised without the traditional branding cues (like product detail or pack shot)? McDonald’s has been finding that …
In Spain, conversations are buzzing about Princess Leonor of Spain beginning life as a uni student at Universidad Carlos III de Madrid. Indie agency Big Toys, has seized the moment …
IKEA’s buyback service is a new concept in Saudi Arabia, and also step forward in IKEA Alsulaiman’s circular efforts and sustainability commitment. Customers sell their used IKEA furniture and IKEA buys …