Who's doing what in the world of commercial creativity.
For years, cinema ads have asked audiences to switch off their phones out of respect for the people around them. But what about the people who make the films?Droga5 ANZ’s first film campaign for Optus …
In Huanchaco, a coastal town in northern Peru, around 40 artisan families still build caballitos de totora - traditional reed boats used for fishing for over 3,000 years. However, declining demand for these vessels has …
KFC Thailand has placed itself in the centre of the cultural event, Songkran, Thailand’s water festival for Thai New Year. The hyper-local campaign began with a giant inflatable Colonel Sanders at Bangkok’s landmark Elephant Tower, a …
As “clean” haircare is becomes increasingly defined by excess, with more steps, more claims, and more decisions, many people are starting to question the need for it all. Haircare brand, Suave, has stepped in to restore …
GUT has made a number of promotions in Madrid and Amsterdam to unify its business and enhance its creative firepower. Roberto Gabián and Santiago Gonzalez have been promoted to executive creative directors in Madrid, reinforcing …
Everyone can name a famous forest on land, from the Amazon to Yosemite, but almost no one can name a sea forest. Sea forests are climate-critical but rarely make it into the public’s awareness. We …
A very different approach for Apple turns the App Store, A, logo into a portal that opens a multi-universe of 16 app categories – all show graphically with a bouncy music underlay. https://www.youtube.com/watch?v=S5M6xk9eU60 The Japanese campaign features …
Ogilvy Paris gave French garden retailer, Gamm vert, a distinctive purpose in 2024 with Grow Your Groceries, a campaign featuring films of people shopping in their vegetable gardens instead of supermarkets, Now it is taking its …
Eating well can lower your risk of cancer. That’s a message Canadian cancer support organisation, Quebec Cancer Foundation, wants to get through. So TANK Worldwide has linked the message directly to the message that DOES …
Some pets love the car. Millions don’t. For these cats and dogs, a car journey isn’t a "scenic trip." It’s a high-speed horror movie. Between the mysterious vibrations, the terrifying roar of the wind, and …
Renault goes all out on the Twingo’s point of difference – the mini MPV (compact outside, surprisingly spacious inside) – as the car makes a comeback, reinterpreting the principle that made the first generation such …
The extraordinary mind of VML global chief creative officer, Innovation & CCO, Bas Korsten, has already given the world The Mammoth Meatball, a cultivated meat made from the DNA of the long-extinct woolly mammoth (no …