Nike’s World Cup campaign intends make a big impact with a lot of little noises throughout the world. This one, Can’t Tame Us, is a first for Chelsea FC, a series of “spotted in the …
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NoA Åkestam Holst: IKEA puts chairs in Sweden’s sunniest square metre for summer basking
June 2, 2026
Summer has arrived in Sweden. And when you’ve just lived through months of wintry darkness, sunshine is something to be indulged. If you can grab it. The Swedish summer isn’t sun-drenched as much as it’s sun-dappled. So …
There have been many OOH campaigns throughout the world using McDonald’s incredibly well-known visual identity. None as pared down as this one. The ultimate demonstration of McDonald’s place in culture comes from Akcelo for Macca’s Australia. …
Howatson+Company wins CommBank
June 2, 2026
Commonwealth Bank has appointed Howatson+Company as its new external creative agency partner following a competitive pitch process. Howatson+Company will work alongside the CommBank's in-house agency team to lead brand strategy and creative direction, while partnering closely …
Sesame Street’s Count von Count (“The Count”) is using his counting to make the world safer. He fronts a public service campaign by Bully Pulpit International for Take9, the organisation launched by craigslist founder, Craig …
Blinkink director, Isabel Garrett: The lion, history & craft of Loewe become an animated anniversary film
June 2, 2026
It’s Loewe’s 180th anniversary year and the brand is making that a global phenomenon with a capsule collection, a frisky campaign, a special anniversary magazine and an animated film narrated by Spanish actor Antonio Banderas. The Madrid leather workshop …
Howatson+Company have taken insurer, Allianz, into new territory. No disaster film. No humour. Instead, the campaign goes inside its customer service experience to show how it cares when it matters. One year on from launching Care …
Marcel Agency: Sojasun trolls the Manosphere
June 2, 2026
Men’s rights activists are obsessed with protein. They talk about it constantly, they love consuming it in every possible form - a true protein frenzy. But strangely enough, they hate soy, even though it’s packed …
Ageism, ugh. It’s insidious and everywhere. It’s in derisive jokes, outdated stereotypes, assumptions of inability and, in Australia, blaming older generations for what’s wrong with the world today. Age is treated as a risk. Publicis Conseil …
AARON Signals 2026 Report: Everything you wanted to know about AI reshaping advertising
June 2, 2026
The AARON Awards has released AARON Signals 2026, a global report exploring the creative, operational and cultural shifts reshaping advertising and brand storytelling in the AI era. The report, developed from insights gathered through the …
T&P: A life-sized sofa & fridge in toy packages show Brits that Argos is more than toys
June 1, 2026
Having a great reputation is awesome for a brand – unless it’s limited to part of what you do. Argos continues to remind the UK that there’s More to Argos Than Toys. And this time, …
DROOL Productions: A new chapter for a classic fragrance & a new approach for fragrance advertising
June 1, 2026
This campaign begins a new chapter for Moëhr, the historic fragrance house originally founded in 1881 at the Grand Hôtel de Monte-Carlo by perfumer Nestor Moëhr, being revived now by brothers, Vincent and Nicolas Poylo. The …