In Spain, conversations are buzzing about Princess Leonor of Spain beginning life as a uni student at Universidad Carlos III de Madrid. Indie agency Big Toys, has seized the moment …
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Who's doing what in the world of commercial creativity.
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Droga5 London: IKEA Saudi Arabia creates a backwards campaign
September 9, 2026
IKEA’s buyback service is a new concept in Saudi Arabia, and also step forward in IKEA Alsulaiman’s circular efforts and sustainability commitment. Customers sell their used IKEA furniture and IKEA buys …
Lobster doubles down on human-led work people actually care about
September 9, 2026
London creative production house, Lobster, wants the industry to know that it’s where human-led storytelling comes first. Its new identity and website make that clear, right down to a human …
McCann: An Irish jig gag highlights the click power of Chorus fibre
September 9, 2026
New Zealand’s Chorus owns and manages the underlying fibre networks that internet and phone services rely on. It wants Kiwis to know that fibre remains the fastest, most reliable and …
Photoplay’s production craft mastery partners with Bermuda Tech Lab’s creative technology expertise
September 8, 2026
Photoplay has partnered with creative technology outfit Bermuda Tech Lab to expand the production it offers agencies and brands across Australia and New Zealand, combining cinematic storytelling with experiences, fabrication, …
24 yo Arya Sedighi from marketing creates a 4.30 min Pet Sky action-adventure commercial completely alone
September 8, 2026
Advertising has always said, “ideas can come from anywhere”. Well now, fully finished commercials can come from anywhere. Arya Sedighi is 24 years old and manages marketing and SEO for …
The guy who just keeps texting. The bloke who wants a hook-up. The man who wants to stay "casual". Paper Moose introduces dating app, Coffee Meets Bagel (CMB), to Australia …
Thinkerbell: Dare steps in as the Aussie antidote of do it tomorrow
September 8, 2026
Turns out that the overriding feature of Aussies is spending more time talking about being time-poor than actually getting things done. Thinkerbell noticed that is quite the opportunity for Dare …
WiredCo.: Pizza Hut unboxes two full-size restaurants
September 8, 2026
Pizza Hut Australia has unboxed two of its restaurants. Yes, literally. The stunt announced a major $10 million Australia-wide transformation for the brand. Pizza Hut Waterloo in Sydney and Pizza …
In life, who hasn't worried about things that are extremely unlikely to happen? But focussing on these improbable risks often takes attention away from the most real one of all …
Enthral: Fall asleep to the pillow sounds of Holiday Inn Express’ free hot breakfast
September 7, 2026
Holiday Inn Express’ free hot breakfast is legendary in ANZ. Now it has become a sleep aid. Holiday Inn Express and earned-first agency, Enthral, have launched the world’s first Breakfast …
The Shift 20 Initiative and Bus Stop Films have formed a partnership that brings together the two organisations’ respective expertise in casting and crewing deaf, disabled and neurodivergent talent and …