Why do Aussies drink beer when they don’t really feel like one, particularly in social settings? Because they’ve been told that beer and a chat is Aussie. Droga5 Sydney is calling BS on saying yes …
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A McDonald’s and Nike basketball shoe collab? Stranger things have happened in collab world, and McDonald’s has ties to basketball – all sport, in fact – created in real life. The Nike Book 2 McDonald’s is …
A Domino's ad that’s not a price, special deal or range promise. Interesting. The Newtons Laboratory’s campaign grabs attention by tapping into a local fact, Mykonos is windy, and adding a smile-making dose of humour. “Mykonos …
The Newtons Laboratory & Vodafone bring the push and pull of online’s abilities to the fore
May 30, 2026
Pressure. That’s what both teenagers and parents are constantly under. For teenagers, it’s the pressure to fit in, stay connected, keep up, be seen. A constant cycle of comparison, validation and exposure that never really …
BBDO New York: Reeses love Snickers peanut butter
May 29, 2026
Reeses want you to try Snickers peanut butter. OK, not Reese the brand. A group of people named Reese. BBDO New York has deviated from the classic You’re not you… Snickers formula to present a …
42% of boys aged 11-16 come across content telling them “men shouldn’t show emotions” or “boys need to toughen up” at least a few times a week (according to EE research). So as lead partner of …
Every day on average, one person dies on Quebec roads. Sadly, as a statistic that will shock for a moment and then be forgotten. But LG2, director Oliver Staub, and Nova Film have given it …
Car advertising is crowded, noisy and, far too often, same-same. Brands still cling to the familiar long & winding roads and ECUs of product features. Goodby Silverstein & Partners is having none of that for …
Natalia Forster launches Voice x Music to support music artists in a sink or swim industry
May 29, 2026
Musicians are being pulled in more directions than ever before. They’re navigating the pressures of constant output, live performance and an industry now shaped by algorithms. This means that maintaining creative identity and mental resilience …
Channel 4 & SunLife restore England’s 1966 World Cup win broadcast for Alzheimer’s Society
May 28, 2026
The World Cup has ignited football fandom again and triggered dozens of brand campaigns. This one by Channel 4 with SunLife owns its own podium. Channel 4 has restored the broadcast of England's World …
DAVID New York: The last 30 seconds in Clash Royale battles become heart thumping animated shorts
May 28, 2026
Most battles in Clash Royale usually last 3 minutes. But in the last 30 seconds, things truly start to heat up, dialling the drama, action, tricker and hijinks up to the max. DAVID New York has …
While competitors are launching massive media campaigns ahead of the World Cup, PUMA made itself stand out by taking it to the streets. WIGZ, the creative studio connecting brands to culture across fashion, sports, music, …