Who's doing what in the world of commercial creativity.
97% of people can't tell the difference between human-made music and AI-generated music (not an April Fools joke). That’s a concern when 60,000 AI-generated songs are uploaded to streaming sites every day and human musicians face projected income losses equivalent to …
Kubota owners are a different breed, VML discovered. For them, hard work isn’t something to endure, it’s something to enjoy. So the agency turned that mindset into an emotive campaign, directed by Exit’s Noah Marshall …
Biscuit brand, Griffin’s has returned to the foreground in Aotearoa. It has returned biscuits to everyday life. The campaign, Life needs a Biscuit, by Motion Sickness leads with 24 micro-documentaries, capturing 24 hours of life …
For 200 years, France has lived by the motto, Liberté, Egalité, Fraternité. It is engraved on monuments, statues, city halls, and schools. But for women, equality comes with an asterisk. Because from the day they are …
People are binging human tragedy on screens. Human tragedy has become bingeable entertainment. It has lost its connection with real people, real life. BBH London and Missing People’s campaign fights to change that. While someone is …
Dutch supermarket, Albert Heijn, has launched a phone cover for Easter that includes an egg cup. It turns your phone into a soft- or hard-boiled egg holder. No, it’s not an April Fools’ prank. The …
UK travel agent, loveholidays, is borrowing other brands’ billboards to create its own ads. The campaign, loveholidays is All Around, by ARK Agency, juxtapositions loveholidays OOH next to other OOH and responds to them directly …
Calvin Innes, Andre Price, and Andrea Foth have launched The Forge, a new culture and fandom-driven creative agency to help brands and agency partners build relevance by understanding fandom as infrastructure, not subculture. Calvin Innes, co-founder and CCO …
A series of striking black-and-white pieces appeared at some of São Paulo’s busiest locations, including Sé and Luz stations, as well as bus shelters on Avenida Faria Lima and Avenida Paulista, in addition to online …
OMG Group has appointed Today The Brave as its full service agency partner, marking a new chapter in end-to-end brand growth, from brand platform through to shelf and point of sale. Today the Brave will lead …
Leo UK & Morrisons have called on the Pavlovian effect to make their hot cross buns the UK’s faves this year. The campaign rises with the sun, mirroring the early starts of Morrisons Market Street bakers who make …
Sexy, sultry and ASMR,Reckitt sexual wellness brand, Jontex’ new campaign films entice with promises of female pleasure. That pleasure is not what you expect. The campaign uses Women's History Month to challenge how the category …