Who's doing what in the world of commercial creativity.
Understand what makes in-game ads tick – then judge them With over 3 billion gamers worldwide, gaming has become a dominant cultural force. Rey Tiempo, hardcore gamer, columnist, and creative gaming specialist, presents a workshop for …
Virtus Health is putting out a call to men’s balls. It needs them to lend “a hand” to help address the nation’s critical shortage of sperm donors. Agency, Cocogun, has recognised that gaining men’s attention is …
When you think about Indonesian food, McDonald’s doesn’t come to mind. But Leo Indonesia is making sure that the burger chain, that has been in the country for 35 years, has an established place in …
You plus Westpac. Or Double You. Westpac has turned its big red W logo into a crusader for the help that Aussies need with life. The new campaign, Double You, presents the idea that Westpac’s …
In the imagination we see what can be. That’s an inspiring line. It’s now owned by Mirvac and it’s part of the developer’s brand campaign, its first in its 54-year history. That it's a first …
Stake’s target audience is unambiguous. The investing platform has launched a cool young things fashion range, Stake Supply, in its own words “designed for the ambitious investor and inspired by the community that backs itself”. https://www.youtube.com/watch?v=u5qOI6b9cdE Bryan …
While Pepsi is working on domination over Coca-Cola at the Super Bowl, Coca-Cola has set its sights on the FIFA World Cup 2026, as a partner for nearly five decades. The campaign aims to sweep …
Vodafone’s new UK campaign by Leo UK makes the telco “feel like home”. That’s a powerful asset for a telco appealing to families who bundle. First Term is nothing like wildly creative. Instead, it’s a …
The end of the lazy sponsorship campaign era is becoming obvious perhaps? Here’s another interesting sponsorship film, by Publicis Conseil for Renault’s partnership with the French national rugby team. The film uses rugby’s vision to underline …
Puppies melt hearts and gain attention. This year’s annual Apple iPhone Chinese New Year film capitalises on this fact of human behaviour. Glad I Met You, directed by awarded filmmaker, Bai Xue, blends live action …
Heinz is very good at listening to its fans and seizing moments. This time Saatchi & Saatchi MEA and Heinz Arabia have built a campaign around a painful; truth for ketchup lovers – the ketchup …
Absolut Vodka Brand and Tabasco have partnered to create a vodka that fits in with the global craze for hot-hot spice and the launch campaign underlines that palpably. It's shot by director, Leigh Powls, in …