As the Super Bowl draws near people throughout the world are planning to gather to watch it. 63% of Canadians are going to sit on the floor or a makeshift seat, according to a survey …
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Who's doing what in the world of commercial creativity.
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DIVISION US: Harry Styles & a mystery assailant intrigue with a Dirty Dancing chase
January 26, 2026
A hotel room. A call for room service. A mysterious assailant, “The Stranger”, and a surreal chase-cum-dance throughout the hotel. Harry Styles returns to centre stage in the pop world with a new sound and …
The German film industry has shown off what it can do lately, with global acclaim for Oscar-nominated and award-winning productions such as All Quiet on the Western Front and The Teacher’s Lounge. At this year’s …
BBH: It’s Audi Quattro Season says the temperature
January 24, 2026
The first-thought way to promote a car’s technology is a commercial showing how it works. Maybe a near-disaster scenario. Maybe a humorous one. Making one brand stand out? Perhaps not. BBH’s UK campaign for Audi’s …
R/GA & We Are Warriors: Blak Powerhouse turns a difficult Jan 26 into a joyful music event
January 23, 2026
January 26, called both Australia day and Invasion Day, is an uncomfortable day in Australia. Powerhouse and Indigenous social enterprise, We Are Warriors (WAW), have partnered with R/GA to transform a difficult day into a …
Mother & IKEA: A price campaign without prices
January 23, 2026
From day one, IKEA has believed that great quality shouldn’t come at a high price. IKEA has developed a tradition of putting prices in its ads. But customers are often quick to judge a product’s quality …
Charity, Youthline, has been supporting youth mental health for more than 55 years. It now operates a 24/7 helpline – expanded in 2023 following research showing that nighttime is a particularly high-risk period for Rangatahi …
WPP launches WPP Production for world-class content
January 23, 2026
WPP has launched WPP Production, a move that unites Hogarth with WPP’s extensive production capabilities and teams across the network. This strategic decision brings together all creative producers into a single global platform – bringing innovation, …
Cummins & Partners renews with Stellantis
January 22, 2026
Cummins & Partners has renewed its creative partnership with Stellantis Australia, continuing a long-standing agency relationship that now spans 15 years. Cummins & Partners will remain the creative and strategic agency for Stellantis Australia’s local …
Big Spaceship returns to Big Spaceship name after realising SPCSHP was “kind of hard to say”
January 22, 2026
… and Steve Street steps in as CCO to ensure the vowels stay in place. After careful consideration, market research, and watching what happened to HBO Max, New York creative agency, SPCSHP, will return to its …
A MINI campaign as inventive as its ambassador, British designer Paul Smith. For a car designed by Paul Smith (expect his hallmark aesthetic “classic with a twist”). Jung von Matt ‘s global campaign promotes a …
Monzo & BBH: The 1p Coventry FC kit shop
January 22, 2026
Online bank, Monzo’s, Saving Challenge is returning in 2026. It allows people to put aside just 1p each day automatically (which can grow into £667.95 by the end of the year). BBH was given the …