An athletic wearable brand creates a psychological horror film? That’s going to stand out in its genre awash with speed, splits, and motivational clichés. Fearless, created by creative and media …
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I Touch Myself is an attention magnet whether it’s the title of a song or a commercial. Interesting fact: Originally a song about female empowerment and a huge hit by …
The WTA (Women’s Tennis Association) is launching a fashion series. That's unexpected. The idea comes from fan-first creative agency, Run Deep, and aims to engage a wider audience more deeply …
Birthday: Hinge takes on dating disillusionment with deeper Can’t Believe We Met on Hinge stories
May 15, 2026
Creative collective, Birthday, and Hinge continue to engage and entertain with It’s Funny We Met on Hinge stories. The first two chapters navigated daters’ expectations about how their love story …
Bonfire’s keen observations about life make Persich Personal Injury unexpectedly interesting
May 14, 2026
The typical legal commercial is a talking head presentation (usually a company principal). This is not a typical legal commercial. It’s far more interesting. Far more likely to make an …
BETC & Supersport: Africa will be watching the 2026 World Cup. Everything else can wait
May 14, 2026
When the 2026 FIFA World Cup kicks off this summer on North American soil, Africa will be watching - even if it means watching all through the night. BETC Paris …
Mischief @ No Fixed Address: Team jersey, scarf, socks & Miller Lite matchball. The match party is on
May 13, 2026
The growth of soccer fandom is apparent in the US, spurred even more by this year’s FIFA World Cup. As with its American football sibling, soccer and beer are inseparable. …
Ace of Hearts has been chosen by Tate Modern to devise the creative campaign for its blockbuster exhibition of 2026, Frida: The Making of an Icon. The exhibition tells the extraordinary …
AXE’s signature humour gives young men mastery over football fandom’s silliest-looking rituals
May 13, 2026
In March, Lola Madrid and AXE(Lynx) launched new inspiration for young men, Smell Your Best When You Look Your Worst, not with its usual It’s not boy gets the girl …
TBWA\Paris: McDonald’s promotes office delivery with an office-produced, office-delivered ad
May 13, 2026
Think food delivery ad. Think home delivery ad. But that’s not how it works in real life. Over 30% of lunches are eaten at work. No major player in the …
This summer, the World Cup is happening in North America. A competition that only happens once every 4 years, is lived fully, unites nations, and, this year more than ever, …
NY Times’ Debra Bishop & NOMINT’s Yannis Konstantinidis win the inaugural ADC Paul Manship Medal
May 13, 2026
The global Art Directors Club has announced two winners of its recently relaunched Paul Manship Medal, as part of this year’s ADC 105th Annual Awards. Inaugural recipients of the award are Debra …