Think food delivery ad. Think home delivery ad. But that’s not how it works in real life. Over 30% of lunches are eaten at work. No major player in the category had truly addressed this behaviour – until now.

TBWA\Paris and McDonald’s have just taken up the challenge. And like a good colleague would, with a tool every office worker knows well – the office printer/scanner.

The idea was simple – place McDonald’s products directly onto the photocopier glass, scan them, and send them straight from the scanner to the inboxes of more than 235 000 workers. The result – McDonald’s visuals in their most office-compatible version yet. A way to talk about delivery in the visual language of the office itself – scans, printouts, emails, and documents opened between two meetings.

The campaign, Office Delivery, was conceived as a light, fast and highly contextual campaign, that allowed the brand to enter office spaces with the right tone, simple craft, and an execution perfectly aligned with its subject matter. All through a very simple office – an email, and a very small production budget.

Credits:

Client: McDonald’s 
Client Team: Jean-Guillaume Bertola, Stéphanie Poupinneau, Cédric Losdat, Clara Guitaut, Maëlle Lebrun

Agency: TBWA\PARIS
Executive Creative Director: Faustin Claverie
Creative Director: Corentin Salignat
Creatives: Félix Girard & Jules Sacchi
Motion: Benjamin Noisette
Art Buyer: Carine Galluffo 
Accunt Team: Christophe Neyret, Lucile Wissocq, Katia Misuraca, Héloïse Matte
Strategist: Céline Mazza
Print Producers: Camille Naulleau, Sandra Delefosse
Digital Production: Pétronille Desforges @ Else
Food stylist: Valéry Drouet
 Director: Elias Levy