Creative micro network, INGO, has opened in WPP’s Amsterdam campus, with Lucy Tone-McGurk as its first global chief client officer, a reunion with Daniel Fisher, global chief creative officer at INGO. …
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Broken Heart Love Affair: In the Raw gets naked (literally) to underline its ethos
February 18, 2026
Sweetener brand, In The Raw, gets naked (literally) in its campaign by Broken Heart Love Affair. The hero commercial uses the attention-grab of nudity, plus absurd deadpan humour and a …
The Garden: Childhood Cancer Canada makes the unimaginable unavoidable
February 18, 2026
It’s easier to let your brain brush past a donation campaign if the cause is for someone else. Having to put yourself in someone else’s shoes is something quite different. People …
Mother NY & StreetEasy: The magnificent lifestyle of those who know, love & live being forever New Yorkers
February 18, 2026
New York City has its own legendary story, “a place where time feels different; where the city's endless opportunities and vitality let people live fully and stay youthful at heart, …
Thinkerbell: Judo Bank sends personal love notes to its customers
February 18, 2026
Judo Bank isn’t one of Australia’s Big Banks. It has its own appeal and a valuable ally - its agency, Thinkerbell, understands what would draw people to Australia’s first SME …
Bensimon Byrne & Casey House: The big fucking deal about living with HIV
February 18, 2026
Thanks to decades of scientific innovation, HIV is medically manageable for many people. But the ability to access and sustain consistent HIV care is not equally shared, especially when barriers …
Not so very long ago, women's football was dismissed as lightweight. A rousing campaign and the rallying cry, ’Til it’s Done, by Ogilvy and Football Australia, in 2023 helped to turn …
AMV BBDO: Passing The Pringles becomes a sky-high adventure
February 17, 2026
Pringles has a new European platform and AMV BBDO has given the snack an eye-catching sky-high performance to introduce it. Pass The Pringles is about the connections made by passing …
R/GA: Nike makes a world of the world’s wildest routes
February 17, 2026
The Olympics don’t just bring the world’s top athletes together to compete and the world’s spectators together to watch them. The Olympics intensify people's own sport ambitions. So with the Milan …
Uncommon launches a PR, Culture & Influence practice
February 17, 2026
Uncommon is launching a PR, Culture & Influence practice led by new hire, Randy Manicks (ex-John Doe). The practice is designed to scale and supercharge the studio’s fame-driven output to …
Taboo & Sodaly: “Contraband” washes up on Manly & St Kilda beaches
February 17, 2026
Seen on Manly Beach in Sydney (also St Kilda Beach if you live in Melbourne) was a bunch of crates that appeared to be contraband. The set-up was perfect – …
HERO: Carlos Alcaraz becomes a Crown Resorts doorman
February 17, 2026
HERO has been appointed to the Crown Resorts business, marking the new partnership with an Unexpected PR and social campaign that has generated global news coverage for, among other stunts, …