Went to the festival, got the merch - in an art heist. In a campaign by Saatchi & Saatchi NZ and Spark Foundry NZ, Westpac NZ made Laneway Festival merch …
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Who's doing what in the world of commercial creativity.
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Publicis Groupe ANZ launches creative collective, Le Truc
February 16, 2026
Le Truc was founded first in New York as a centre of excellence where creativity, strategy, media, data and technology operate as one. The creative collective gives Publicis' clients the …
Sally Tobin launches AiPX Ventures, to give new companies the systems that will let them soar
February 16, 2026
Technology is brilliant – if you can use it well. Some companies are not built to do that. Industry leader, Sally Tobin, has launched AiPX Ventures, an AI-native venture studio …
New Zealand indie, Multiplied, opens in Australia
February 16, 2026
New Zealand creative agency, Multiplied, is making its first international expansion with the opening of an office in Sydney with Alex Edwards joining as partner to lead the operation. Multiplied was …
Blink Industries & Chris produce a demented instructional guide to kissing (and more)
February 14, 2026
Kissing is bonkers. It’s an instructional guide on how to woo, and then kiss, a partner - and the first film from Blink Industries brand new, homemade series, im glad i know …
The Newtons Laboratory & Piraeus Bank: 9 Gen Z-ers in a debate with 1 AI HR Manager
February 14, 2026
Contrary to the letter that defines them, Gen Z, is the most awake generation to ever exist. They know what they want, and they don’t compromise their progress. But when you …
BETC Paris: The future can be unpredictable, but Citroën delivers certainty (and its signature humour)
February 14, 2026
What if, eight years from now, nothing made sense anymore? BETC Paris and Citroën’s humour have built a campaign for the brand’s warranty into an absurd (perhaps) 2034 setting.The hero …
Horizon FCB Dubai: Centrum’s microscopic ads turn vitamins into art
February 14, 2026
In a world where wellness marketing usually means stock photos of salads and smiles, Centrum and Horizon FCB Dubai have given people something radically different - a world-first experiential installation …
Wieden+Kennedy: Old Spice’s Mom’s Song returns to advise boys to men
February 14, 2026
Old Spice’s Mom’s Song is back and this time Wieden+Kennedy Portland is talking (singing) to the mums of adolescent sons. The mums have become a girl band in the Boyz …
House of Oddities: Tony’s Chocolonely wrestles X-Ploitation in their Sky Zero Footprint Fund winner
February 14, 2026
What’s in a brand name? The name, Tony’s Chocolonely, suggests fun. And it’s a chocolate brand, so that fits. But Tony’s Chocolonely is an activist brand, working hard for a …
VML turns Lotus’s Thailand’s dipping sauce into a cultural saviour for Chinese New Year
February 13, 2026
In the high-stakes world of Chinese New Year offerings, tradition is non-negotiable. A "whole chicken" - complete with head - is mandatory for the ancestral altar. It symbolises "completeness," a …
Seven out of ten girls aged 10–18 say they wish they looked like a filtered version of themselves. Nearly one in two repeatedly wish they looked like someone else and …