How do you make a manufacturer of windows, doors, shutters and gates sexy? Well, you start with Jean Claude Van Damme, known for his physical prowess and charisma, and you send him out with Art & Fenêtres recruiters to find the best professional tradespeople wherever they may be, even in the most improbable places. 

The mad campaign, Only the Best Interests Us, by Change an FCB alliance, highlights the brand’s commitment to excellence and a strict selection of its tradespeople, ensuring that its customers will work with the best in the industry. By recruiting and training the best professionals, the company guarantees its customers exceptional expertise and know-how, to create real added value.

James Huth was chosen to direct the films for his ability to capture the comedic essence of the script and translate it visually.

The full campaign consists of consisting of three 30-second films, three 15-second films, social media support, as well as a making-of and an interview with both the director and his star actor, Jean-Claude Van Damme, and an in-store poster campaign.

The campaign is a turning point for Art & Fenêtres, aimed at increasing the brand’s visibility with the general public, enhancing the store network, and reassuring customers about the quality of services.

Credits:
Client: Art & Fenêtres
National Network Director: Jacky le Calvez 
Network Facilitator: Clémence Esnault
Agency: Change an FCB Alliance
Founder & President Patrick Mercier
Creative Directors: Samy Benama & Damien Guiol
Editor-Designer: Charles Barraud
Brand Directors: Alexandre Pecard & Léa Benhamou
Director of Production: Lucie Lelong 
Director: James Huth
Post Production: Void Image
Media Agency: Redpill
Media Director: Sebastien Perez