Wellness therapy is in overdrive in social media. The range of wellness solutions, from crystal-infused water to Himalayan salt lamps, is staggering – and sometimes hilarious. Chariot Agency and Nando’s are adding to that range in Malaysia and Singapore, with Nando’s own wellness solution – PERi-Tomato Chicken Bowl therapy.
The social campaign is built around a series of videos in which young people use the bowls for talk therapy. Behind the fun is the idea that a Nando’s bowl gives comfort and the campaign builds on the brand platform, That’s a Nando’s Thing, launched in 2024.
Extending the campaign is a social media challenge that invites Nandos’ fans to share their own “bowl therapy” confessions.
