CHE Proximity has won a place in this year’s Contagious Pioneers, the only Australian agency to be included.
A place on Contagious’ annual Pioneers list, its compilation of the best and bravest agencies in the world is very high applause. CHEP has made the annual Contagious Pioneers list every year since 2018.
Alex Jenkins, editorial director, Contagious, explained, “Our goal is to inspire and enable Contagious creativity. As such, we set our quality threshold unashamedly high. We’ve got no time for the average, the bland, the forgettable, the ignorable or the ineffective. Consumers don’t want to see it and neither do we.
“We believe that having your agency’s work featured by Contagious is to be recognised as having produced something creatively outstanding. And doing that consistently, across a range of clients, in a normal year is worthy of recognition. But to do that during a year that saw marketing spend delayed or cut, and huge upheaval in consumer behaviour – well, that’s genuinely remarkable.”
The 2021 winners (in alphabetical order) are:
- AMV BBDO, London
- CHE Proximity, Melbourne
- Colenso BBDO, Auckland
- Edelman, London
- Forsman & Bodenfors, Gothenburg
- Mindshare China
- Nord DDB, Stockholm
- Sancho BBDO, Bogotá
- Uncommon Creative Studio, London
- Wunderman Thompson, London
Some of the work that was featured in I/O last year included: Generation Intervention for Four Seasons Condoms, Help! The Game for NRMA and First Saturdays for NRMA.
