There’s a new top 50 list of people to drool over (or smile at). Flybuys has launched its inaugural Flybuys 50 list, featuring fifty of some of Australia’s most successful Flybuys members. The idea by CHE Proximity builds on the recent Give a Flybuys. Take More brand campaign and continues to champion its members’ pride in points collecting.

The list is a delight. There’s Shady The Hustler (NSW) and Darian The Mentor (ACT), who use less-traditional methods for accumulating bonus points, Tuyen The Hacker (SA) and Shaneen The Connoisseur (TAS), who’ve mastered the art of collecting at Coles.

In a series of interviews, Flybuys 50 members share their own unique tips and tricks, to help other Aussies take more from their everyday shopping while revealing the breadth of Flybuys rewards and its many retail partners.

Rosemary Martin, chief customer officer at Flybuys, stated “Following our recent Give a Flybuys brand campaign, we’re excited to launch our inaugural Flybuys 50 list. With over 8 million active members nationally, Flybuys 50 encapsulates the individuality and savviness of all our members. To us, it’s not about who has the most points. What our members want from the program can be quite different, so it was really important to highlight these real attitudes and behaviours in this campaign through our real members.”

The campaign’s photography was shot by Jordan Drysdale with videography by Charlie Ward. The campaign launches will run across OOH, PR, social and paid media. Media planning and buying is led by OMD.

Find the full Flybuys 50 list here.

Credits:

Client: Flybuys
Chief Customer Officer: Rosemary Martin
Senior Marketing Manager: Jarrod Flood
Marketing Manager – B2B & Public Relations: Georgie Packer

Creative Agency: CHE Proximity
CEO: Justin Hind
Deputy CCO: Glen Dickson
Creative Director: Patrycja Lukjanow
Creatives: Aïcha Wijland (Art Director), Lauren Eddy (Copywriter)
Account Management: Thomas Penn (Client Partner), Jamie Herman (Senior Account Director), Thomas Ashby (Senior Account Manager), Emilija Savic (Account Manager)
Production: Nina Weiss (Producer)
PR: Judy Crema (Head of PR), Claire Raimondo (Senior Account Manager) & Anna Fisher (Senior Account Executive)

Production Company: Magnetizer
Director & Videographer: Charlie Ward

Photographer: Jordan Drysdale

Media: OMD