CHE Proximity has topped this year’s ten most innovative media and marketing companies in the AFR BOSS Most Innovative Companies list 2020. The annual list has been split into ten industry-specific categories this year and recognises the most innovative organisations in Australia and New Zealand, as judged by a panel assembled by The Australian Financial Review and Inventium.
The Media and Marketing category top 10 and their innovations are:
- CHE Proximity – Curing Homesickness
2. Special Group – The Uber Eats Australian Open Ambush
3. PHD – Future You – The collectable card game that teaches children about STEM
4. M&C Saatchi – Save This
5. TRA – COVID-19 Data Visualisation Tool
6. DigitalMAAS – DigitalMaas PLatform
7. Momentum Media – THE BALLROOM
8. Thinkerbell – The Purple Hive Project
9. AKQA – Code of Conscience
Ant White, chief creative officer, CHE Proximity, commented, “It’s great Nicola, Lisa and the team are being recognised for the work they are doing to get kids home from hospital sooner, especially now as we roll out this platform across the country, and invite more brands to adopt the Curing Homesickness icon.”
Lindsey Evans, founding partner and chief executive officer, Special Group, stated, “Being on this list really confirms our belief that innovation comes from not from the size of your agency but the scale of your ambition (and having great collaborators).”
Adam Ferrier, co-founder, Thinkerbell, commented, “We are extremely proud to be involved in Purple Hive. The agency developed the idea built off B Honey’s platform ‘It all starts with a bee’, with a purpose to help protect the bee population in Australia. It’s attracted a lot of attention from the likes of National Geographic, Agriculture Victoria and ABC’s Landline. However, more importantly, it’s helping to sell B Honey, as well as literally helping protect Australia’s bee population. It’s been terrific working on this with the folks at Bega on this project.”
Rob Galluzzo, chief executive officer, FINCH (the only film production company in the list), stated. “The world could use more imagination and compassion. FINCH constantly attempts to impact culture through those two lenses.”
The full list is available to AFR subscribers here.
