In June this year, Mars became the snack with Enough Chocolate to Deal with Anything. Its ad you could not help but notice. Mum turning up as a nude model in your art class is a very funny challenge to watch.

Now there’s a sequel, Kissers. Once again, a young man is the hapless victim. And why not? He’s the main target market for the product and traditionally the most easily embarrassed.

The new instalment of Enough Chocolate to Deal with Anything is running in 15-second TVCs, 6-second bumpers, OOH, social, digital and activations over the coming months.

Here’s where the new brand platform began:

Clemenger BBDO: When mum turns up as a nude model in your art class, a Mars will get you through

Credits:

Agency: Clemenger BBDO Melbourne

Production Company: Curious Films

Director: Ric Cantor
Executive Producer: Matt Noonan
Producer: Kate Merrin
Production Designer: Lucinda Thompson

Post Production Companies: The Butchery & The Refinery
Editor: Johanna Scott
Colourist: Martin Greer
Flame Artist: Chris Betteridge

Sound Designer & Engineer: Paul LeCouteur

Client: MARS Chocolate Australia
Marketing Director: Suzanne Morrison
Marketing Manager: Elly Harper
Brand Manager: Jann Lurie
Assistant Brand Manager: Anna Pitt