More Drink, More Do. It’s a very appealing promise and it would seem that the sports drink is going head to head with energy drinks in its new campaign by Clemenger BBDO.

The campaign is built on the “busy-ness” that is part of Australian everyday life – and conversations. Frucor Suntory Head of Hydration, James Deysel, stated, “Not only are Aussies spinning plates to keep up with everything; those plates are stacked sky high and there’s always more to do. Aussies aren’t happy to simply rest on their laurels or do a half job – they often need that extra hydration to push through and do more.”

The competition that goes with the campaign has even more appeal – More Drink, More Cash.

Clemenger BBDO Sydney executive creative director, Brendan Willenberg, commented, “Leaping off from the great work we did on Maximus Game On, this has been an awesome opportunity to create the new brand platform for Maximus. It’s been great to launch something that will guide their comms, NPD and partnerships for years to come.”

The campaign is running in video and OOH.

Credits:

Agency: Clemenger BBDO Sydney
Photography:  Steve Greenaway
Retouching: Dave Mercer

Media: OMD

Client: Maximus, Frucor Suntory
Chief Consumer Officer: Cam Davidson
Head of Hydration: James Deysel
Senior Brand Manager: Kate Taylor
Brand Manager: Rebecca Hantzis