There’s a new football ad on TV that will make you stop, look and listen – very, very carefully. It’s an ad of archival AFL footage. Are those girls playing?

Clemenger BBDO Melbourne is helping NAB show its support of the AFLW competition with an ad that uses archival VFL and AFL match footage from the 1960s, ’70s and ’80s – with a twist.

Every player in the 30-second ad is a woman. The players in the original footage have been replaced with today’s AFLW stars – Daisy Pearce, Darcy Vescio, and Katie Brennan. These players are superimposed into the actual games from those decades. The film is then rounded out in the current era, with Sabrina Frederick-Traub creating a new moment of history in the closing scene.

NAB wants people to know that it is supporting history in the making.

Clemenger BBDO Melbourne creative director, Richard Williams, commented, “Clemenger is extremely proud of supporting NAB to deliver History in the Making. It’s a campaign that reminds footy fans that, as AFLW is only in its second season, every moment they witness could one day be part of football history.”

https://youtu.be/HMtI93aK97I

NAB’s History in the Making campaign follows on from the inaugural campaign, Supporting every footballer’s dreams, promoting the fact that through the AFLW’s infancy, every moment, every play, and every decision has the chance to make history for players and fans alike.

It is running across TV, print, digital and social channels. An interactive Snapchat filter will also be available, that allows fans to reimagine themselves as a footballer from past eras by framing them in a design reminiscent of vintage football cards. One card will be available for each of the eight AFLW clubs.

NAB general manager of brand experience, Michael Nearhos, stated, “The AFLW is such a momentous competition, providing overdue recognition of the incredible female football talent across the country. Through this campaign, we want to invite every footy fan across the country to get behind the AFLW competition and celebrate history in the making.”

NAB chief marketing officer, Andrew Knott, commented, “We feel this campaign is the ultimate tribute to the talented players that make up the AFLW. We’re proud to partner with the AFLW and support the competition as it continues to make history,” Mr Knott said.

NAB has partnered with AFL since 2002, proudly becoming the naming rights sponsor for the NAB AFLW’s competition in 2016. NAB also sponsors NAB AFL Auskick, NAB AFL Academy , and NAB AFL Rising Star.

Credits

Agency: Clemenger BBDO Melbourne

Creative Chairman: James McGrath

Creative Directors: Anthony Phillips & Richard Williams

Planner: Ryan Smith

Head of Social: Brie Stewart

Senior Producer TV: Karolina Bozajkovsa

Senior Producer Print: Michael Travers

Junior Interactive Producer: Anya Goldsworthy

Manager, Brand Identity: Susanna Hondrokostas

Senior Consultant, Brand Identity: Chris Stamellos

Consultant Brand Content: Nick Jewitt

Account Management Team:

General Manager: Alexandra Johnson

Business Director  Freya Page

Project Manager: Tania Babiolakis

Business Manager: Matt Gardener

Director: Stephen Carroll

DOP & Cinematographer: Geoffrey Simpson

Editor: Graeme Pereria

Grade Artist: CJ Dobson

Online & VFX: Alt.vfx

Music: AFLW History in the Making composed & recorded by Tommy Spender.

Music Production Company: Level Two Music

Photographer: Christopher Tovo

Retouchers: Mike McCall & Steve Pratt

Post Production Company: The Refinery

Producer: Tobias Webster

Executive Producer/s: Pip Smart

Managing Partner: Michael Ritchie

Production Company: Revolver Film

Sound Designer & Engineer: Paul LeCouter

Sound: Nylon

Casting: Chameleon Casting

Client: National Australia Bank

Chief Marketing Officer: Andrew Knott

GM, Brand & Product Marketing: Michael Nearhos

Head of Brand Experience: Faycal Ben Abdellaziz

Manager, Brand & Sponsorship Communications: Sue Brailsford

Consultant, Brand & Sponsorship Communications: Alastair Sykes

Analyst, Brand & Sponsorship Communications: Grace Gribble

Consultant Sponsorship Portfolio: Sophie Knowles