Clemenger BBDO Melbourne has won the creative and digital services work for NAB Business Bank following a competitive pitch. Aussie Home Loans has appointed Switched on Media as its digital agency.
The relationship between NAB and Clemenger BBDO Melbourne is not new. The pair have created memorable and award-winning work in the past, including the wonderful Break Up campaign that made news worldwide.
…and recently, NAB’s More than Money brand proposition.
Nick Garrett, chief executive officer of Clemenger BBDO Melbourne, commented, “We are very proud of our relationship with NAB and the work we do with them, so extending that by being appointed as the lead creative and digital agency for NAB’s Business Bank is important to us . It’s a very exciting space and important for NAB to have best in class work to grow its leading position in business banking.”
NAB chief marketing officer, Andrew Knott, added, “As Australia’s largest business bank, NAB has a strong history of backing customers in the moments that matter. We look forward to working with Clemenger BBDO Melbourne to tell more of these extraordinary stories, brilliantly.”
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Meanwhile, Australia’s leading mortgage broker, Aussie Home Loans, has appointed Switched on Media as its digital agency following a competitive pitch and tender process. Switched On Media will be responsible for Aussie’s digital strategy, planning, media buying and execution across the full range of digital services – SEM, SEO, Display, Affiliates, Social Media, Content Amplification and CRO.
Richard Burns, general manager, customer experience and technology, Aussie, commented, “Digital has always played an integral role in Aussie’s marketing mix, and today it remains key to our ambitious growth strategy.
“The whole team was excited by the energy, skills and cultural fit displayed by Switched on during the tender process and again throughout our recent on-boarding. We believe they are the right digital agency to help us ensure cohesion across our online activity while driving maximum efficiency of our considerable investment in digital marketing.
Switched On will work as an extension of Ausie’s in-house marketing team, with a focus on driving customer acquisitions.
Sam Powell, business director, Switched on Media, stated, “We are excited to be working with the leading mortgage broking group in Australia, and a brand as iconic as Aussie. We thrive on partnering with like-minded companies and creating tailor-made digital marketing strategies that focus on impact and value, so we’re looking forward to the work and opportunities ahead.”
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