There’s a lot of talk about people not liking advertising, but Clemenger BBDO Melbourne’s NAB Mini Legends campaign, highlighting the bank’s support of the next generation of AFL stars, is back by popular demand.
This year, the pint-sized stars have been immersed in the AFL’s grand stage, with the Mini Legends interacting with some of the biggest names in the game.
The 2018 Mini Legends campaign features miniature versions of AFL stars Richmond’s Trent Cotchin, Essendon’s Dyson Heppell, North Melbourne’s Ben Brown and Brisbane’s Charlie Cameron.
NAB chief operating officer, Antony Cahill, commented, “We are extremely happy to continue our long-running relationship with the AFL and bring NAB’s support of the game to life through the Mini Legends campaigns. We’re celebrating our heroes on the field, and the youngsters across the country in grassroots programs who are inspired by their favourite AFL heroes. This year, we’ve used special effects so the NAB Mini Legends look to be playing out some great moments of this season. I’d imagine it won’t be the last time we see these kids playing in the big time.
This year, we’ve well and truly delivered on that promise by creating an experience where the kids get to see themselves up against some of their AFL heroes with the roar of a matchday crowd in the background.”
The campaign is running nationally on TV, print, digital and social channels.