TBWA Melbourne lost ANZ in May. Now it has won rival bank, NAB. Clemenger BBDO Melbourne has lost the account after nearly 15 years. It remains within the Omnicom fold though.

Suzana Ristevski, executive group marketing, NAB, stated, “We are excited to have landed on TBWA as the new lead creative agency to join our existing agency panel. It was a collaborative and considered decision that we believe sets us up well for the future. We would particularly like to thank Clemenger BBDO Melbourne with whom we’ve shared a very successful partnership over the past 14+ years.

“We thank all agencies who were involved for their professionalism and engagement in what has been a robust review of our existing brand identity and creative execution.”

Kimberlee Wells, chief executive officer of TBWA Melbourne, added, “This is a proud moment for TBWA. It’s especially meaningful to join with NAB during this time. We’ve been truly inspired by their commitment to serving their customers and Australian businesses. We are very excited to take on this new partnership and do so with a huge amount of respect for the incumbent Clemenger BBDO and the work they have created with NAB. We look forward to getting started.”

Clemenger BBDO Melbourne group chief executive officer, Jim Gall, commented, “Clemenger BBDO is extremely proud of our record and work for NAB, spanning some 14+ years. From Break Up, to More than Money and Mini Legends, we’ve created impactful and effective campaigns that have helped guide NAB to standout NPS and consumer trust scores and delivered market-leading impact. We thank NAB for their trust and partnership over our long relationship and wish them well for the future.”