Australians have had recent Christmases dampened by bushfires, lockdowns, Covid infections, money worries…and rain. Lots and lots of rain.
Myer is encouraging Australians to embrace the chaos of Christmas this year and Let the Season be the Reason to indulge, smile and shop, in a new campaign with Clemenger BBDO.
The hero spot turns the mundane job of wrapping Christmas presents into a dancing extravaganza, putting the excitement back into Christmas.
Fun lines such as Stuff the turkey, stocking and self-control, Grab Christmas by the baubles, and Deck the halls, kitchen and living room, liven up OOH, print and social. The full campaign covers TV, BVOD, OOH, digital, social, online, in-store VM, gift wrapping and team member uniforms.
Geoff Ikin, chief customer officer, Myer, commented, “When it comes to Christmas no one does it better than Myer. This year we’re approaching the festive season with more confidence than ever knowing Myer is unmistakably the trusted home of all Christmas gifting and entertaining needs.
“The campaign has been created to cut through the noise in typically the most cluttered media environments at Christmas. It’s fun, engaging, irreverent and offers what our customers love – a little surprise and delight. Australians love to celebrate Christmas, and so do we.”
Jim Curtis, chief creative officer, Clemenger BBDO added, “Christmas is a weird and wonderful time of year filled with rituals that under normal circumstances would make absolutely no sense whatsoever. We leave carrots in our driveways for flying reindeer, we wear itchy, woollen sweaters in the middle of summer and we go the extra mile to show our loved ones how much they mean to us. This year we’re asking Australians to let the season be the reason and double down on everything that makes Christmas, Christmas. Yes, that even means fully embracing the unique task of wrapping gifts at midnight the night before.”
