What do you want for Christmas? It’s a question so often answered in ways that are anything but helpful, but gosh it makes a relatable – and very different Christmas commercial. It also allows Myer to step in as the knight in shining armour. Clemenger BBDO Melbourne has realised all of this.
Sop Myer’s Christmas campaign this year is Unriddle Christmas, which translates vague and confusing answers to the question, What would you like for Christmas?, into a shoppable list of perfect gifts.
The campaign has launched with a hero spot, The Vague Carol, which reinterprets the famous Christmas song, Joy to the World.
The film was previewed by Myer One loyalty program’s 5+ million members, before its run on TV, BVOD, OOH, digital, social, online and in-store. The campaign includes 3 x 15-second edits.
Clemenger BBDO Melbourne senior creatives, Ellie Dunn and Huei Yin Wong, stated, “We can all relate to giving and getting those annoyingly vague responses at Christmas. But one thing’s for sure, it’s been a joy to reimagine this classic tune with Fiona and the team. We hope this spot inspires some loud and proud Christmas carol singing. And of course, helps Australia Unriddle Christmas and turn those unhelpful hints into wonderful gifts.”
Myer chief customer officer, Geoff Ikin, added, “Christmas is a busy time of year, that’s made ever so slightly more complicated by our attempts at trying to guess the perfect gifts for loved ones. With the vast Christmas range on offer in-store and online at Myer, we’re here to help Australians Unriddle Christmas, with our expert Giftician service and wide range of gifts that everyone will love.
“This campaign is about capturing the joy and fun of Christmas for all Australians by playfully turning those vague wishes into wonderful gifts, providing a great way to showcase the many reasons we continue to be the home of Christmas gifting.”
Credits
Client: Myer
Creative Agency: Clemenger BBDO Melbourne
Media: AKQA
Production Company: Good Oil
Director: Fiona McGee
Production Producer: Claire Richards
DOP & Cinematographer: Shelley Farthing Dawe
Talent Casting: Citizen Jane Casting
Offline Editor: Leila Gaabi @ The Editors
Colourist: Dave Gibson
Online & VFX: Stuart Bedford @ The Machine Room
Music Arrangement: Brett Aplin @ Electric Dreams Studio
Sound Design & Mix: Squeak E Clean Studios
