Schweppes’ bubbles are better. Schweppes drinkers know that and generations of advertising have underlined it. Schweppervescence has been famous since the ’50s. Now Clemenger BBDO has turned the brand’s advantage into a surreal experience of sight and sound in its new campaign, A Sip for your Senses.
A Sip for your Senses’ positioning and debut campaign was inspired by the millions of bubbles that awaken your senses the moment you open a bottle of Schweppes – even before you’ve had your first sip.
“Schweppes is all about awakening the senses. And we want that feeling to come to life in everything we do – even our communications. So, we set out to create a campaign that’s as much of a sensory experience as our product,” stated Lauren Fildes, general manager of marketing, at Schweppes parent, Asahi Lifestyle Beverages. “Each touch point within this campaign, from the film to the audio ads to the street posters, is designed to make you imagine a place where your senses are instantly ignited. We want people to feel the iconic Schweppervescence feeling the moment they see or hear the work.”
Clemenger BBDO group creative director, Ant Phillips,added, “Jacob Schweppe was a pioneer in carbonation, bringing fizzy magic to the everyday experience of drinking water. In launching the ‘A Sip for your Senses’ platform, we wanted to celebrate this magic by showing that each and every bubble within a bottle of Schweppes contains its own sensory world of wonder.”
5The campaign will also introduce Australia to Schweppes’ new colourful master brand visual identity that will begin rolling out across all product lines in November 2023. The campaign will run through 2024 across TV, VOD, OOH, Spotify and in-store.
Credits:
Client: Asahi Lifestyle Beverages
General Manager – Marketing: Lauren Fildes
Head of Carbonated Brands: Jarrod Dooley
Marketing Manager: Simone Reid
Senior Brand Manager:Jess Sanchez
Brand Manager: Emily Devine
Agency: Clemenger BBDO
Group Creative Director: Ant Phillips
Senior Copywriter: Tom Vizard
Executive Creative Director: Tristan Graham
Art Director: Ben Byran
Copywriter: Lachlan Collie
Designer: Sebastian Sarria
National Traffic Manager: Karen Kushinsky
Senior Producer: Alana Teasedale
Executive Digital Director: Claire Bisset
Print Producer: Michael Travers
Finished Artist: Sam Tsui
Retouching Artist: Mike McCall
Chief Brand Officer: Paul Rees-Jones
Strategy Partner Business Management: Brigitte Bayard
Managing Partner: Scott Balalas
Senior Business Director: James Kerr
Business Director: Tony Dediu
Account Executive: Golda Sanchez
Animation: CADRE Pictures
Creative Director: Patrick Da Cunha
Senior Producer: Steven Kerswell
Producer: Annie Thiele
Sound: Bang Bang Studios
Sound Design & Music: Tristan Dewey
Producers: Polly McGregor & Holli Dee
Media: PHD Media
Digital: 1HOUSE
