Clemenger BBDO Sydney: Brookvale Union presents Nirvana’s sibling

Brookvale Union, the home of Australia’s #1 alcoholic ginger beer, invites Aussies to achieve the state of mouth called Refreshalicious. The new brand campaign by Clemenger BBDO Sydney establishes Brookvale Union’s range as “the true salvation to lost, unsatisfied and unquenched mouths” – and the coolest product on the market thanks to some wild animation by South African motion designer, Edwin De Swardt, that is steeped in psychedelia.

Clemenger executive creative director Brendan Willenberg, explained, “If Nirvana is a state of mind, then Refreshalicious is a State of Mouth – and a bloody delicious one at that.”

Brookvale Union chief marketing officer, Todd Atkinson, added, “Brookvale Union has always been about quality nonsense and epic tasting drinks. We can’t wait to enlighten the masses with our Refreshalicious beverages.”

Refreshalicious it’s a State of Mouth is running nationally to promote the core range of Brookvale Union’s Ginger Beers and Vodka and Peach Iced Tea, as well as flagging the recently launched Boozy Seltzer range.

The full campaign includes via social videos, with ‘Taste-imonials’, digital OOH and BTL campaign activated nationally.