There’s one ad every holiday season that gets pilloried. This year it was Coca-Cola’s AI recreation of The Holiday magic is coming. It was meant to pay homage to the brand’s classic 1995 commercial. But people saw it as soulless.
It may not have done much good for Coca-Cola but another soft drink brand is reaping rewards by mocking it.
Zevia natural soft drink has exaggerated the AI’s propensity to bungle in 30-seconds of very funny moments that include Christmas light teeth, a three-armed girl and a huge truck bulldozing a snowman.
And yes, it IS a statement against artificial colours, flavours and sweeteners. A very funny, very clever one that seized its moment perfectly. Well done agency, Multi, and AdWaken.AI.
