Colenso BBDO has come up with a new way to say that chips are irresistible and it is the foundation of a New Zealand campaign for Eta chips, the brand’s first campaign in thirty years. Eta is offering Free Friends with Every Pack, the idea being that friends will appear when you open a pack of Eta chips.
The hero commercial, shot by Good Oil’s Adam Gunser, infuses hyperbole into the idea.
“It’s amazing how many ears prick up when they hear the rustle of a bag of chips. Try it and see who turns up to laugh at your jokes and compliment right until the pack’s empty. The pulling power of crispy fried potato is awesome. Free friends is a great idea to work into,” statedDave Brady, group creative director, Colenso BBDO.
“Eta has proudly produced iconic Kiwi chips for many years and we’ve recently invested in state-of-the art new equipment at our chippery in South Auckland – which is now producing our best ever quality Eta chips. The investment in local manufacturing allows us to celebrate our humble locally sourced potatoes, resulting in delicious Eta potato chips that we’re proud to shout about. It seemed like the perfect time to relaunch Eta – with a completely new brand platform, strategy, packaging design, and TVCs. Free Friends With Every Pack not only celebrates the magnetism of Eta chips, but does so in a light-hearted and fun way that truly resonates with Kiwis of all ages,” added Tracey Seager, Eta marketing & innovation director.
The campaign is running across TV (including VOD), digital video, mall media, cinema, social and packaging.
Credits:
Client: The Griffin’s Food Company
Agency: Colenso BBDO
Production Company: Good Oil
Director: Adam Gunser
Managing Director: George Mackenzie
Executive Producer: Andrew McLean
Producer: Kristian Eek
DOP: Ginny Loane
Editor: Luke Haigh
Post-production: Blockhead
Colourist: Dave Gibson
Online: James Corden
Audio: Franklin Rd Music & Sound
