Colenso BBDO and Google have launched an exuberant little film with DIVIsION director, Sanjay De Silva, about community spirit (and some of Google’s niftier resources). The campaign has launched a campaign to celebrate the resurgence of community spirit in the wake of the COVID-19 pandemic.
Despite a year of lockdowns and restricted travel, Australians have become even closer to their local communities, businesses and neighbours. While the pandemic has been isolating, it’s also had the effect of bringing people closer together and has fostered a collective mentality.
The simple story of a young woman out shopping is captured with the distinctive style De Silva has become known for – using immersive camera techniques and visual playfulness. The fim is paired with music by Chris Valentine, and the protagonist’s swagger. A life-affirming twist at the end notes the resurgence of community spirit, and how Google tools can help people to help others.
De Silva commented, “We were just having some fun on this one. It’s a simple story so I felt it really needed to have some attitude while still being vibrant and playful. And, it’s always important for me to present a beautifully diverse Australian community, because that’s the Australia I know.”
The 60-second film went to air on Sunday, May 30, but the campaign will ‘go dark’ in Victoria out of respect for Victorians who are enduring the latest lockdown.
Credits:
Client: Google Australia
Agency: Colenso BBDO
Production Company: DIVISION
Director: Sanjay De Silva
Executive Producer: Genevieve Triquet
Producer: Naomi Mendoza
DOP: Sherwin Akbarzadeh
Editor: Leila Gaabi @ The Editors
Online & post production: Fin Design
Colourist: Billy Whychgel
Sound Design: Franklin Road
Sound Engineer: Brendon Morrow
Music: Chris Valentine – High Life
Music Supervision: Level Two Music
Media Agency: PHD/Essence
