Cannes Lions has released its annual global rankings, with Colenso BBDO ranking as the top agency across Australia, New Zealand and the Pacific region.
Colenso’s #1 ranking is made even more special as it is the second year in a row the agency has topped the region, having won this same title in 2023.
Colenso’s win also helped BBDO win Regional Network of the Year 2024.
Colenso claimed the regional top spot by winning 5 Lions, including the Outdoor Grand Prix for PEDIGREE Adoptable. The agency also picked up a Gold, Silver, 2 Bronze and 6 shortlists.
Colenso CEO Angela Watson, stated, “Colenso has always aimed to be one of the best agencies in the world that just happens to be in New Zealand. It’s done that with scary consistency for decades, thanks to the brilliant Suits, Planners, Creatives, Producers, studio teams, digital makers, clients and rascals that have called Colenso home. I’m proud that this Colenso team is writing our own chapter and adding to that legacy by winning Pacific Agency of the Year again.”
Mars PEDIGREE was the big winner for the agency, with Gold across Direct and Silver in Business Transformation for Adoptable – which used AI to turn every digital PEDIGREE ad into an ad for a shelter dog. Adoptable is rolling out globally, with every digital touchpoint of the PEDIGREE brand featuring an adoptable dog by 2026.
Si Vicars, CCO at Colenso, stated, “Winning a Grand Prix at Cannes seems so impossible that when it actually happens it’s a strange feeling. To win Grand Prix back-to-back is a privilege. Especially in one of the biggest categories at the festival. Our Agency of the Year title is testament to the talent of every single person at Colenso, and the endless ambition of our amazing clients.”
Agency of the Year top 10:
1 Publicis Conseil Paris, France
2 Rethink Toronto, Canada
3 Ogilvy New York, United States
4 David Madrid, Spain
5 McCann London, United Kingdom
6 Area 23, An IPG Health Network Company New York, United States
7 Fcb New York New York, United States
8 Dm9 Sao Paulo, Brazil
9 Marcel Paris, France
10 AlmapBBDO, Sao Paulo, Brazil
Palme D’Or top 10:
1 Smuggler, United States
2 Revolver, Australia
3 Uncharted Limbo Collective, United Kingdom
4 O Positive, United States
5 Iconoclast, France
6 Landia, Mexico
7 Prodigious, France
8 Even Odd, United States
9 Somesuch, United States
10 Tony Petersen Film, Germany
Network of the Year top 10 :
1 Ogilvy
2 Publicis Worldwide
3 DDB Worldwide
4 FCB
5 McCann Worldgroup
6 VML
7 BBDO Worldwide
8 TBWA Worldwide
9 AKQA
10 Rethink
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