As American as Apple pie? Hot dogs brand, Kayem, is making sure that hot dogs are the American emblem in a campaign by Boston advertising agency, Colossus, that reimagines key moments and figures in American history in classic paintings – now featuring the sausages, in a campaign that includes a partnership with the Museum of Fine Arts, Boston.

With this July 4, a celebration of America’s 250^th anniversary, When It Mattered Most, delves into patriotism as well as humour campaign. Historical pieces of art such as Washington Crossing the Delaware, Portrait of George Washington, Paul Revere’s Midnight Ride, and The Destruction of Tea at Boston Harbor have all been given a hot dog embellishment to make hot dogs “the food that fuelled a nation”.

The There When It Mattered Most artwork will appear in a one-day ‘exhibition’ in Boston’s Faneuil Hall Marketplace on June 4, before the pieces travel to additional locations in New England throughout June and July – including Boston Red Sox – Fenway Park, Gate  A and American Independence Museum, Exeter. From June 24 to July 24, they will be on display at the Museum of Fine Arts – fittingly displayed in the museum’s cafeteria.  They will also be featured in Kayem’s socials across the US summer

Visitors can see the original artworks in the MFA’s newly reopened 18th-century Art of the Americas galleries, which will be unveiled at the Museum’s annual Juneteenth event on June 19, followed by an America at 250 Open House on June 20.

connecting the campaign further to the 250^th anniversary of America is commemorative 250th packaging on boxes as well as the launch of a limited-edition Cannon Fire Hot Dog.