ADMA QLD 30Below’s next event in Brisbane is about the secrets to writing briefs that lead to ads people notice…or in adspeak, how to move up another rung on the ladder. The event is for both young adpeople and advertisers.
Four industry leaders – from the client side, the agency suit-side and the creative edge – will peek inside hot briefs to show you what’s inside.
“They’ll let you know how to write a great brief, how to fix a struggling one and how your show-stopping brief can lead to award-winning creative,” explained ADMA chief executive officer, Jodie Sangster.
“This is the perfect event for those starting a career in an agency or marketing department, helping you to master the briefing process and develop briefs that deliver and creative that solves. The campaign gurus will show both sides of the briefing process, looking at the creative union between agency and client, making sure you have the tools to manage the relationship.”
Brisbane’s Revealing Briefs event takes place on:
Thursday, 2 October, 5.45pm – 7.30pm (followed by networking drinks)
At: The Flying Cock, 388 Brunswick Street, Fortitude Valley [the pun is 100% serendipity]
The panel, to be chaired by Cat Matson, chief digital officer for the City of Brisbane, is:
- Kim Muridge, national media manager, Lite n’ Easy
- Jill Every, marketing manager – strategy & services, RACQ
- Steven Cooper, client service director, NOUS
- Karen Moores, creative director, Wyndham Vacation Resorts Asia Pacific.
Tickets cost $35 and include drinks and canapés.
