Yes, this “campaign” for Jarrah Coffee is a simple product tasting. It’s pure PR, by Shiba PR. By rights, it shouldn’t inspire your creativity or get your creative competitiveness firing…
…but…
Watch what Australian comedian, Jimmy Rees, brings to the portable table for Jarrah:
Regardless of whether it weans Melbourne off ground coffee, it most certainly shows the importance of finessing the details, nailing the performance and knowing how to make a personal connection with your audience (rather than as a brand).
The Jarrah pop-up outside Melbourne CBD’s State Library Victoria coincided with International Coffee Day, October 1. The tasting was built on research from McCrindle showing that a whopping 78% of Aussies make their coffee at home, with 42% of households drinking three-in-one coffee (that’s instant coffee, sugar, and creamer).
