David “Kochie” Koch is back on Australian TV screens taking up his role again as one of the nation’s favourite breakfast show presenters…

…but this time in an advertising campaign with meerkats, Aleksandr and Sergei, for Compare the Market.

Wake Up Australia responds to the struggles that everyday Australians are experiencing, reminding them that comparing their insurance can uncover savings to help manage an ever-increasing cost-of-living and high bills. The campaign coincides with the likelihood of a challenging 2025, with more insurance price hikes and household bill pain on the horizon, and interest rate relief still a long way off.

In the campaign, Kochie is the presenter of new show, Wake Up Australia, while chief reporter, Aleksandr Orlov, and trusted soundman, Sergei, interview Australians, showing them that it pays to compare their insurance, energy or health bills.

The campaign is running across Australia on TV, BVOD, SVOD, YouTube, social media, email, radio and out of home channels.

Credits:

Client & Creative: Compare the Market
Chief Marketing Officer: Andrew Holt
General Manager of Brand: Michael Goodhew
Production Coordinator: Amber Hagan
Campaign Coordinators: Rebecca Bartel & Veronica Marrama
Creative Direction: Oliver Devaris & Graham Johnson
Project Direction: Jen Peace
Producer: Scarlett Howard

Production Company: Passion Pictures
Director: Dave Scanlon
Producers: Anna Cunnington, Steven Riley

Production Company: Transmission Pictures
Producers: Fiona McGregor & Cinnamon Darvell