Content Hustlers is ten years old. That’s adulthood in content production years. So founder and creative director, David Vale has led a full re-brand. Now HSLR Creative Productions, the creative production agency has built a senior in-house team and shifted its focus to bigger strategic thinking, in preparation for a new era of projects and partnerships with clients, brands and agencies.
HSLR offers end-to-end services from ideation to dispatch as a complementary creative production juggernaut, opening up its books now for campaign, corporate and content briefs executed across all channels.
Its custom crew of commercial creatives collaborate with seasoned producers on everything from socials to, TVC, digital, e-commerce, print and OOH. Rather than settling for a slice of the multi-agency pie, HSLR offers partners a generous serve of speciality, one that moves at the pace of content and is reinforced by the style and strategic acumen of brand marketing.
“HSLR brings the spirit of an independent studio – one that reciprocally values our relationships with clients and supports them on all things content, corporate and full ATL campaign production. Our partnerships put the client first, and their budgets to work. Our model offers an in-built team that operates as an extension of
yours: invested in your brand. No egos. No exorbitant production margins. Just good hustle. It’s this no BS, breadth of service that’s kept our studio competitive. Now, as more and more businesses adopt this approach, we’re speccing-up to improve our services even further. Whether you’re a small D2C or an ASX-listed company, HSLR has the team and the techniques to match your production needs with creative excellence,” Vale stated.
The shift comes as a response to the siloed project roster, an approach that once reflected emerging attitudes towards social and its initial low budgets. Today, content informs the pace and volume of production.
“We’ve seen clients increasingly swap an investment in one-off campaigns for a more consistent team and stream of high frequency, high quality activities. Brands are demanding deliverables aligned with their strategy, not simply what’s trending. Agencies are looking for nimble ways to extend their capabilities, without compromising production integrity. We approach each brief with a wide-angle lens; one that considers how the outputs might support the brand’s strategy beyond the listed deliverables. Our outputs reflect this shared ethos of longevity, with respect for client budgets, high-quality visuals, and brand sensibilities alike,” Vale continued.
The HSLR team is client built and ex-agency (BBE/HERO, The Monkeys, and Semi-Permanent). Its roster already includes Vinarchy, BlueAnt, CUB, Peters, Hairhouse, Lovisa and Maxwell & Williams.
